With the growth of advertising, it seems that everywhere I go I see billboards, ads on every product imaginable. It’s common to see it at ballparks and even in European countries, you can find it on uniforms.
American sports for the most part, has done a pretty good job in disallowing advertisements on team uniforms in the four major sports. However, the NBA might be going in the direction of advertisements on uniforms.
Commissioner David Stern has made an effort to prevent advertisements to appear on team uniforms. Even uniform outfitter Adidas isn’t allowed to have their logo on the uniforms. But if this change does occur, will our uniforms end up being walking billboards? Would that water down the product?
It will be a tough adjustment for fans to accept this new look. Jersey sales could take a dive because of this.
But maybe it won’t be that crazy of a transition. After all, the college game has experimented with design changes that detracts from the primary uniforms.
And Adidas has unveiled tournament uniforms for a few of their teams. This new zubaz shorts and imitation bra design is a really confusing look. It doesn’t really fit well anywhere on the uniform.
It’s a clear sign that in terms of basketball jersey design, the seriousness of the aesthetics doesn’t appear to be very serious at all. With so many wild changes, maybe advertisements on the NBA jerseys won’t be that big of a change. At least it’s clear that the uniform design direction is OK with a little clutter.