Owner Shad Khan continues to put his mark on the Jacksonville Jaguars. On Tuesday, the owner unveiled a new logo for the team — the first logo change for the team since their inception in 1995. Of course, their original logo was shot down by the car company.
This new logo incorporates a similar look to their previous logo, but as stated during the press conference, the idea was to make it look more “authentic, life-like, fearsome” with the intent on keeping teal as it has been part of the team history.
Much like the Panthers, the team that came into the league with the Jaguars, it’s a slight modification to their old look. But in my opinion, this logo is fine. I am glad that the team kept the gold and teal.
The team also introduced a military-inspired shield logo which you can expect to see on the field. The wordmark also gets tightened up a little too.