After weeks of teasing elements of their new uniform, the Jacksonville Jaguars officially unveiled the entire set and I must say, the word “revolutionary” might be one of the best verbs to describe this set. Overall, I have never seen anything like it, but it meets my approval. Even though it’s kind of AFL-like, it works for a team that doesn’t have decades of history.
Let me break down the components of the uniform. (The teal jerseys will be worn only once a year. I assume they’ll save it for the primetime games.)
First, here are some additional images via tweets on the new uniform. (HERE IS NIKE’S PRESS RELEASE)
With two naval bases in Jacksonville, it makes sense to have this as the team has identified their rebranding as a tribute to the military. Fair enough and I can see that.
This isn’t the first time sports teams have taken the military appreciation to their uniforms. As you all know, the San Diego Padres have their camouflage set and the MLB rolled out the camouflage caps last year. It’s great and fans dig up the merchandise for it.
But where is the line drawn between making it a tribute or exploitation for image and sales?
Uni Watch has information of the new Jaguars uniform set. There are no images, but there are details on what it will look like. The information has not been officially verified, so we can’t say for sure if this is all true.
But let’s assume that it is all true, this is what we have and I will take a moment to break down each of the details that have been provided.
As a pro athlete I'm required at least once a month to tell all of my followers when I wake up and how hard I'm going to work out today.—
Austen Lane (@A_Train_92) March 25, 2013
Since I follow athletes on Twitter, I sometimes notice a trend. A lot of times they tweet inspirational things (Bible verses, quotes, etc.) and sometimes they tweet photos of the things they do with players.
But during the offseason (and sometimes during the season), athletes want to send a message to their followers on Twitter. If we really weed out the useless information tweets, 95% of the tweets would not exist. But Jaguars defense end Austen Lane (who likes to make fun of these cliches) tweeted out his monthly quota.
Lane gets it. So often these athletes tweet good morning or their workout schedule. It’s not a bad thing but after seeing it for so often, something like this gives me a laugh. I like the athlete that isn’t the same as everyone else on Twitter. Lane is one of them and I am glad I follow him on Twitter.
As mentioned earlier today, the Miami Dolphins supposedly had their logo leaked. The same person that leaked it has the Jaguars new jersey leaked too. There is no confirmation on the validity of this jersey, but let’s critique it anyway.
The first thing you’ll notice is that the patch is placed on the left side. It’s different slightly from the official logo, but it makes sense for the head to face center.
You’ll also notice the gold and what appears to be gray along the shoulders. The gold looks fine and it kind of reminds me of Cal football. The gray is what surprises me. The team has never talked about gray as being part of their color scheme. Why do we see it here? Is it supposed to imitate an image of leather pads?
In a fan forum, president Mark Lamping addressed the team’s identity in regards to teal.
“The goal was to make a change,” Lamping said. “The idea was to continue to have teal be a part of every uniform that we wear, and that that teal jersey would become our version of that Notre Dame green jersey. Notre Dame has a green jersey they wear occasionally. You don’t know when they’re going to wear it, but when they bring it out, there’s tremendous support and it gets a lot of attention.
“We still do have our teal jersey. We’re just returning it for special occasions.”
After about a day to simmer on the new Jacksonville Jaguars logo, I have come to the conclusion that I like it. I don’t love it, but I can accept it for what it is. There still needs to be some room for the uniform to see the full effect of the rebrand.
But as I look at the logo, there was one thing that bothered me about it. The face looked too long. Some comments say that the face looks too feminine because the face is so long. Because of that, the logo isn’t as great as it could have been.
Then it came to my realization that if the logo wasn’t stretched out, rather condensed in, it would look a whole lot better. As you can see, the logo looks a lot better without a stretched out long face.
Owner Shad Khan continues to put his mark on the Jacksonville Jaguars. On Tuesday, the owner unveiled a new logo for the team — the first logo change for the team since their inception in 1995. Of course, their original logo was shot down by the car company.
This new logo incorporates a similar look to their previous logo, but as stated during the press conference, the idea was to make it look more “authentic, life-like, fearsome” with the intent on keeping teal as it has been part of the team history.
Much like the Panthers, the team that came into the league with the Jaguars, it’s a slight modification to their old look. But in my opinion, this logo is fine. I am glad that the team kept the gold and teal.
The team also introduced a military-inspired shield logo which you can expect to see on the field. The wordmark also gets tightened up a little too.
After today, the Jacksonville Jaguars will be saying farewell to teal as their primary color. That leaves the San Jose Sharks as the only team left in the four major sports (MLB, NHL, NFL, NBA) that will feature teal as their primary color.
It’s a sad day because teal was a unique color that isn’t used a lot in the professional level and in my opinion, teal was what made the Jaguars unique. It was a product of the identity of the 1990s.
Coincidentally, I am a huge Jaguars and Sharks fan. And now with the Sharks as the only teal team left in the professional level, I really hope the Sharks continue wearing teal as their primaries instead of what appears a favoring toward their black third jerseys.
** For some who are wondering, the New Orleans Hornets and Miami Dolphins don’t wear teal. Hornets are an off shade of blue and the Dolphins wear aqua.