Mitchell & Ness has teamed up with Nike to produce Michael Jordan throwbacks for the next three years, commemorating his great moments such as “The Shot” and his various all-star game moments.
Even though M&N has produced Jordan jerseys in the past, they have never done so in a series like this to celebrate the great one’s career.
One issue, however, is that there weren’t too many changes to the Bulls’ uniform during Jordan’s career. Aside from a move from a cursive script to their current script and the name tags going from sans serif to serif, there isn’t much. But that’s where the creativity comes in from M&N. All-star games, NBA Finals jersey with patches and other great moments have these little differences that they surely will capitalize on.
Let’s see how creative they can get. These will retail at $250-$300. For the press release, click here.
It’s like they’re going with the all black look, much like the darkness of light with the logos lit up like oversized neon signs outside of a bar. Look at the Orioles cap. And now look at the Indians one.
This isn’t necessary but merchandising could rise because of it. And that’s why we introduce these things, right?
I’ve always tried to be fashion forward when it comes to sports merchandising but this one is a little confusing. These “Hall of Fame” edition caps are everything you want in a throwback style cap. The colors are right. The logos are accurate. However, the logos are upside down.
I don’t know what the reasoning is for it and I don’t think it makes much sense. Is this a case of just finding a new way to sell something that is already there? Or is it another way of the company to present something new that could catch on?
What I can assure you is that someone will buy it and make it work. After all, the colors are still great and the throwback idea is still very popular. But upside down is hard to understand. Makes it look like a factory error. Maybe that’s what’s hot.
Yesterday I shared this photo on my Facebook. Is it OK for these to exist?
This isn’t the first time I’ve seen this. In fact, it’s been around a while. I’ve seen Giants caps in A’s colors. Dodgers caps in Giants colors. I’ve seen Yankees caps in Red Sox colors. It exists and it doesn’t look right.
The main reason is for fashion. If a person wants to wear green one day and an Angels cap, the cap above works. Even though it mixes in a rival’s colors, it aesthetically works. But is it right?
How much are we sacrificing for fashion? You’ll never catch me wearing an A’s cap in Giants colors. It just doesn’t work. If I have to wear some black and orange cap, I guess I’ll go with the Orioles.
But I suppose since the A’s are the only team in baseball that wears green, that option is limited for some.
This isn’t the first time social media has been used in team outfits. The Lakers are taking that with their social media night and it’s pretty neat. I am all for handles being used in warmup clothing and so forth, just not for actual in-game stuff.
In recent years since the 49ers’ turnaround back to a successful franchise, the team has started to grab the attention of celebrities. Some celebrities have been seen showing support for the 49ers. Others who have always been fans are now more vocal.
Fan fashion has grown tremendously over the years. With people looking to express themselves fashionably, it makes sense to see them do it with their favorite sports team.
So for fun, I did a quick Google search of famous people who have recently been seen wearing 49ers gear. The team is popular and popular people are wearing 49ers clothing.
This isn’t a surprise to me, but I am surprised they’re doing it anyway.
New Era has been a staple in the cap fashion business for so long and they’ve essentially created a branding identity that’s so big, that it has created legions of followers and fans.
Their 59Fifty model is a fitted-style cap that all teams in Major League Baseball use and is an option for players in the National Football League. It’s my personal favorite and I am a fitted cap guy because of them.
With that, New Era has decided to celebrate their 59th anniversary of this model by placing a gold emblem on MLB caps.
When I was in high school when the throwback craze started to rise, I wondered how far the marketing would go. Throwbacks were great because for people my generation, I never got to see Julius Erving play. But to wear his jersey was a great way to celebrate and appreciate the history of the game.
However, would it be possible to have old school players wear the team’s current uniform? I called it “Fast Forward” but it was something that wasn’t too far-fetched.
In the following years, I would see some form of it, mainly when current manufacturers would get too lazy to create a throwback, so they just take a current template and just have the old names applied to it.
Take a look at this old Reebok commercial. A few of the old players are wearing the team’s then current design.