New Era has a great slogan with “Fly Your Own Flag” and I’ve seen the above cap before in store. It’s gorgeous. They have one for Mexico too. If they have a China one, I’m all on board with it.
New Era has established itself real well in the sports world and especially in on-field apparel. Their line with MLB and NFL has really boost their appeal and their innovations are second to none. They’re not a perfect company but I believe their marketing is superb.
Their slogan today with Flag Day is a great use to tap into our patriotism. We should be grateful for our flag and what it represents. We shouldn’t take anything for granted.
But it isn’t all peaches and cream and happy feelings for everyone who demands expectations to the highest level.
I didn’t know today was Flag Day until I saw it on Twitter by New Era. Am I less American because of it? No. But should Google have done something today? Maybe. The fact that we expect Google to cater to our every need and ego is really horrible.
But then again, Google brought themselves up to this high and mighty status that they have to be perfect.
I mean, that’s what America is all about right? Condemning others for not doing what we expect them to do yet not say a word of thanks when we rely on them for so much.
Seriously, accusing Google of being un-patriotic because they aren’t like someone else? I thought America was bound on people being different. But what do I know. I forgot today was Flag Day so I must know what it means to be American, even though I was born and raised here all my life.
So hard to read. Poor Kings.
Adidas has released the caps (most of them) for the NBA Draft. They look terrible.
I’ll give them props for not using a generic font, but instead use the team’s workdmark for all of the caps. That’s the only thing that looks good everything else is a disaster.
Looking at the above Kings design, we have some design flaws that can be avoided. First of all, it’s a snapback with the snaps being two different colors. That doesn’t look good. Whatever happened to flex fits?
Under the brim, I have no idea why they stuck with this template. It kind of reminds me of that zubaz design they were pushing in college. And the logo under the brim is OK, but it really doesn’t need to be there.
We all know that the buzz about support among leagues, teams and players for the LGBT community grew when Jason Collins came out back in April. Since then, it’s been a pretty big deal and even in the places outside of the four major sports, there has been a support like none that we’ve seen before.
Athlete Ally tweeted this out yesterday, showing that the NFLPA is in support and actually will be designing shirts in that support. There’s a vote for which design should be chosen for mass production. I think B looks the best.
But the bigger thing here is that we are now seeing the evolution of how acceptance is starting to take over. It’s still a touchy subject but at least it’s not swept under the rug. This is a small step in the right direction, so it’s a good move. I’d like to see what else is in store for the future.
New Era’s creativity here isn’t that great.
We knew that the camouflage caps were only a Memorial Day thing. So I was left to wonder what the Independence Day caps would look like. New Era’s Facebook page showed us that this morning.
It’s the mesh fabric that the new batting practice caps have and I think that’s totally fine with me. What bothers me, aside from the randomness of a red or blue brim, is that the starts on the logo do not reflect the flag. As you can see by the Angels logo, the Stars are not parallel to each other. It’s just randomly placed.
It appears that the home team will wear caps with the white crown and the road team will be the gray crown. The brim colors appear random, so I don’t know what correlation there is for that either.
The email tells me that the deal comes with free beach towel!
We already knew that all teams would be wearing this United States Marine Corps camouflage cap, but also they will pair it up with matching jerseys.
In fact, I got an email this morning from the online shop promoting the new products and how if I spent at least $99, I’d get a free beach towel with it!
I’m pretty sure that the intent of this sale wasn’t to promote their new product by using Memorial Day as their launching pad. After all, Memorial Day is to honor all those who’ve died in war fighting for this country. But somehow, someway once again, combining a day of memory for the fallen and great deals on camouflage gear has become MLB’s norm.
As mentioned by Uni Watch, it’s one of those things where maybe the best thing is to not use the weekend as a marketing opportunity. It shouldn’t. But here we are.
Click image to enter.
New Era, the official on-field headwear of the National Football League, is teaming up with the NFL to launch the Back to Football Photo Day contest.
This means is that 49ers fans will now have the chance to join the ranks of Colin Kaepernick and Patrick Willis to also become THE face of the 49ers.
The contest is live at www.speakwithyourcap.com and through New Era’s Facebook page. Quite simply, all you need to do is submit photos of yourself showcasing how you as a 49ers fan personally “speak with your cap.” Whether you wear your cap sideways, backwards or flexed at the brim, show how you are bringing your own style to the game.
Tribute or exploitation?
As some of you know, the new Jacksonville Jaguars uniform will be military-inspired. In fact, from what we learned yesterday, the new set will share some design elements as a naval officer’s uniform.
With two naval bases in Jacksonville, it makes sense to have this as the team has identified their rebranding as a tribute to the military. Fair enough and I can see that.
This isn’t the first time sports teams have taken the military appreciation to their uniforms. As you all know, the San Diego Padres have their camouflage set and the MLB rolled out the camouflage caps last year. It’s great and fans dig up the merchandise for it.
But where is the line drawn between making it a tribute or exploitation for image and sales?
Before I rant a little, read the above article first. It has come to my attention that Adidas made the shirt and apparently Louisville approved for it to be sold. Because of that, we have this very strange situation. Adidas is using the injury that Kevin Ware suffered so they can make an extra buck with merchandise sales. Not a single penny made will go to Ware.
The team will wear warmups with Ware’s number, which is fine. But when it becomes a profitable entity, that’s my issue. Is it right to make money off a college student’s injury? Shame on all parties that came up with the idea and approved it.
Coincidentally, this is Adidas. I have never liked Adidas since they started outfitting the NBA and making their indelible mark in the NCAA ranks also. This just adds more to my disdain for them. But I do have to wonder though, would this have also happened with another company?