In recent years since the 49ers’ turnaround back to a successful franchise, the team has started to grab the attention of celebrities. Some celebrities have been seen showing support for the 49ers. Others who have always been fans are now more vocal.
Fan fashion has grown tremendously over the years. With people looking to express themselves fashionably, it makes sense to see them do it with their favorite sports team.
So for fun, I did a quick Google search of famous people who have recently been seen wearing 49ers gear. The team is popular and popular people are wearing 49ers clothing.
This isn’t a surprise to me, but I am surprised they’re doing it anyway.
New Era has been a staple in the cap fashion business for so long and they’ve essentially created a branding identity that’s so big, that it has created legions of followers and fans.
Their 59Fifty model is a fitted-style cap that all teams in Major League Baseball use and is an option for players in the National Football League. It’s my personal favorite and I am a fitted cap guy because of them.
With that, New Era has decided to celebrate their 59th anniversary of this model by placing a gold emblem on MLB caps.
When I was in high school when the throwback craze started to rise, I wondered how far the marketing would go. Throwbacks were great because for people my generation, I never got to see Julius Erving play. But to wear his jersey was a great way to celebrate and appreciate the history of the game.
However, would it be possible to have old school players wear the team’s current uniform? I called it “Fast Forward” but it was something that wasn’t too far-fetched.
In the following years, I would see some form of it, mainly when current manufacturers would get too lazy to create a throwback, so they just take a current template and just have the old names applied to it.
Take a look at this old Reebok commercial. A few of the old players are wearing the team’s then current design.
A.J. Griffin is a supporter of Opening Day Designs. He wore this shirt during his on-air interview on MLB Network. Watch VIDEO.
Opening Day Designs is a Bay Area clothing design company that makes pretty neat fan-inspired shirts featuring the Oakland Athletics, Oakland Raiders and San Francisco 49ers. You can check out the entire collection on the site. Designer Adam Olson has established quite a following with his Oakland Athletics collection. It’s been very popular and as you can see by the above video, players from the team all have their own designed shirts and they really like it.
In fact, I own two shirts from ODD. It’s very creative, fun and it always gets the attention of any Athletics fan that sees it. Here’s one of my favorites.
If this is old news, then I guess I’m late to the party.
Nike has always done the “____ Knows” campaign with their athletes. Over the years we’ve seen them market their athletes with these shirts for Bo Jackson, Yoenis Cespedes, Adrian Peterson and so on. But up until then, they’ve only been with shirts and sometimes shoes.
But for the first time to my knowledge, the company has produced a line of caps to go with the famous slogan. This is something that Nike appears to be reaching out with in their sights for a new avenue to market their players.
Mock drafts. Constant analysis. Chad Ford on all forms of ESPN media. Draft experts. Blah, blah, blah. The NBA Draft used to be fun when there were players you actually cared about going to the league. Now, we get Nerlens Noel, a guy who didn't play a full season at Kentucky, as the odds on favorite to be the #1 pick.
National Flag day is here! First 100 customers receive a gift with purchase! All insiders will earn double points! http://t.co/Gwm0cVQEkD— New Era Los Angeles (@NewEraLA) June 14, 2013
New Era has a great slogan with “Fly Your Own Flag” and I’ve seen the above cap before in store. It’s gorgeous. They have one for Mexico too. If they have a China one, I’m all on board with it.
New Era has established itself real well in the sports world and especially in on-field apparel. Their line with MLB and NFL has really boost their appeal and their innovations are second to none. They’re not a perfect company but I believe their marketing is superb.
Their slogan today with Flag Day is a great use to tap into our patriotism. We should be grateful for our flag and what it represents. We shouldn’t take anything for granted.
But it isn’t all peaches and cream and happy feelings for everyone who demands expectations to the highest level.
I didn’t know today was Flag Day until I saw it on Twitter by New Era. Am I less American because of it? No. But should Google have done something today? Maybe. The fact that we expect Google to cater to our every need and ego is really horrible.
But then again, Google brought themselves up to this high and mighty status that they have to be perfect.
I mean, that’s what America is all about right? Condemning others for not doing what we expect them to do yet not say a word of thanks when we rely on them for so much.
Seriously, accusing Google of being un-patriotic because they aren’t like someone else? I thought America was bound on people being different. But what do I know. I forgot today was Flag Day so I must know what it means to be American, even though I was born and raised here all my life.
I’ll give them props for not using a generic font, but instead use the team’s workdmark for all of the caps. That’s the only thing that looks good everything else is a disaster.
Looking at the above Kings design, we have some design flaws that can be avoided. First of all, it’s a snapback with the snaps being two different colors. That doesn’t look good. Whatever happened to flex fits?
Under the brim, I have no idea why they stuck with this template. It kind of reminds me of that zubaz design they were pushing in college. And the logo under the brim is OK, but it really doesn’t need to be there.