In the sequel to Back to the Future, Marty has to blend in with the times of 2015 and one of the most notable fashion trends was the reflective, multi-colored cap. Of course as we are in 2015 today, such a design isn’t fashionable (but available for purchase).
Mitchell & Ness may have something to say about that. Recently the company announced their new “Foil High Crown Fitted” series, featuring caps with sports team logos. The logos are designed similarly to the reflective style cap. I’m not sure if this was coincidental or intentional to match the movie, but since it’s 2015 now, I will say yes.
Take a look at the Chicago Bulls cap and see the similarity in the idea and concept.
When I first got a glimpse of the draft caps, I wasn’t too sure of it. But after some time looking at it, I think I am starting to like it.
The thing that threw me off was the gray bill. I initially thought it was New Era’s generic attempt to simplify the manufacturing process. However, as we would learn, each cap is designed specifically for the team with the script and logos. What makes them unique is that when a camera flashes, the reflective text shines. It kind of reminds me of the vests bicyclists wear while riding at night.
I’m from the old school and I like my draft caps simple. These caps are actually very simple in terms of the crown, but the bill is what makes it work for today’s generation. I’m very sure that these will go very well with the players who will wear them when they are announced. I do wonder how they will look like under the bright lights of Radio Music City Hall when the photographers take pictures.
In all honesty, they probably didn’t know it and didn’t think much of it. But now that we know who created it and that he never got compensation, what is the best approach? It’s up to the artist on what they want to see with it, but I do wonder how many more of these cases happen that we just don’t pick up.
Goalie masks are unique in a way because they aren’t required to put just the team logos on it. They can be creative and artists can put whatever they want to the mask. In fact, sometimes the mask has nothing to do with the team, but the design reflects the player.
So with this, it might open up a new way of artist and players in approach to the goalie mask designs. These cases are rare so we might not see it much. But when it does happen, I hope the artist is contacted and properly compensated. They deserve that at least.
His name is Yao Ming. Yao is his surname. He has worn YAO on his jersey throughout his entire NBA career.
But somehow, someway, Adidas missed that. Either they did not do any research, have any common sense or have no idea how names work outside of America.
Mitchell & Ness has teamed up with Nike to produce Michael Jordan throwbacks for the next three years, commemorating his great moments such as “The Shot” and his various all-star game moments.
Even though M&N has produced Jordan jerseys in the past, they have never done so in a series like this to celebrate the great one’s career.
One issue, however, is that there weren’t too many changes to the Bulls’ uniform during Jordan’s career. Aside from a move from a cursive script to their current script and the name tags going from sans serif to serif, there isn’t much. But that’s where the creativity comes in from M&N. All-star games, NBA Finals jersey with patches and other great moments have these little differences that they surely will capitalize on.
Let’s see how creative they can get. These will retail at $250-$300. For the press release, click here.
New and unnecessary.
Last year, MLB released these postgame caps. They were optional to wear during postgame interviews, but aesthetically they were just bad.
It appears that they have a new line for this year. Check out some of them that are already available for purchase.
It’s like they’re going with the all black look, much like the darkness of light with the logos lit up like oversized neon signs outside of a bar. Look at the Orioles cap. And now look at the Indians one.
This isn’t necessary but merchandising could rise because of it. And that’s why we introduce these things, right?
I’ve always tried to be fashion forward when it comes to sports merchandising but this one is a little confusing. These “Hall of Fame” edition caps are everything you want in a throwback style cap. The colors are right. The logos are accurate. However, the logos are upside down.
I don’t know what the reasoning is for it and I don’t think it makes much sense. Is this a case of just finding a new way to sell something that is already there? Or is it another way of the company to present something new that could catch on?
What I can assure you is that someone will buy it and make it work. After all, the colors are still great and the throwback idea is still very popular. But upside down is hard to understand. Makes it look like a factory error. Maybe that’s what’s hot.