As noted over the weekend, Reebok has undergone a new logo and a new direction. They’re focusing their efforts on the cross-fit part of athletics and it’s a good move since that is where they can truly excel.
But their change wasn’t a surprise. In fact, we saw it coming from some time now.
Since taking over in 2012, Nike has overhauled the uniforms of five teams. Of those five, four of them have asymmetrical design elements.
The definition of symmetry, in terms of uniform design, is that if one side of the uniform is a certain designed a certain way, the opposite side should feature the same element. Asymmetry is one both sides don’t match.
Team wordmark on left shoulder, not on the right.
Reebok has now shifted their focus on fitness as a company. Since they no longer outfit the NFL and their presence in the NHL isn’t that recognized, they decided to add a new brand identity.
This works since they have been working in providing workout shoes for training, running and all other fitness activities in their latest releases. It is a simple brand but it is executed well.
I am a Reebok fan and I own several running shoes from them. Their produce is good and I enjoy it. I would like to see what their designs are now going forward. They may not be as big in the sports world now, but the average Joe can still use their products for their own personal fitness. And that’s fine with me.
I am digging this. The design is very accurate to what a Steelers helmet looks like. Aside from the Penguins logo, this is spot on.
New Buccaneers logo.
The Tampa Bay Buccaneers unveiled their new helmet, their first helmet design change since 1997. Here are the differences.
Here are the changes and additions.
- The logo is simplified with new skull. The swords and football is still there, but it just seems like a change that wasn’t necessary. Flag is still tattered. The original logo was just fine as is. I do not like the absence of red from the handle of the sword.
- The wordmark is not good to me. Their original one was nice and this simplified version takes away the aggression of the identity.
Why is the logo that big?
For 44 years, the Super Bowl logo has been a unique design annually. The design reflected the host city or the design was a perfect embodiment of the country. But since the 2010 season, the NFL has decided to go with a generic logo template.
As you can see, the Super Bowl logo for next season will be under that same design.
The following year is Super Bowl L, which might be a problem under this template. The L would stick out at the bottom and it won’t look good. Will the NFL go back to unique designs or stick with this? Only time will tell.
The Indians aren’t changing their uniforms. It’s just that you’ll see the block C a lot more than Chief Wahoo from now on.
If you haven’t heard the news, the Cleveland Indians have demoted Chief Wahoo. No, that doesn’t mean they are phasing him out (although it appears that way) but rather Chief Wahoo will no longer be the team’s primary logo. Instead, the block C will be the team’s primary. Chief Wahoo will still be seen on the team caps and uniforms, but the block C is the logo you will see prominently.
Now, I understand that the team name itself isn’t very great now in our politically correct world and I agree with it. And the logo is offensive to some. The decision to phase out the logo is a little disappointing since it’s a great logo in terms of design. And it’s somewhat iconic with the franchise and pop culture. However, adding the boring block C as a primary logo doesn’t excite me.
But here’s the real problem. The rest of the country wants Wahoo gone. However, the fans of the Indians in Cleveland love the Indians. I attended an Indians game in Cleveland a couple years and I could not believe how many of the fans enjoyed wearing Wahoo. In fact, one fan even told me that she is all about Wahoo as part of the team identity.
The Charlotte Bobcats will become the Hornets next season. After years of a confused identity, they unveiled new logos and it’s simply beautiful.
What’s great is that they essentially kept their old colors and brought back Hugo the Hornet. Per NBA rules, they couldn’t just bring back their old logos, so they made new ones that had a modern feel to it but still paid homage to their history. With the branding brains behind the Jordan brand, this turned out to be a great logo package for the revived Hornets.
Merchandise with the new logos will go sale next month and the new uniforms are expected to be unveiled some time around the draft.
As a kid, I was an earlier uniform and logo guy. Whenever I watched the news and saw what logo graphics the broadcast would use, I would nitpick about which logos they stuck with. Did they use a primary or alternate logo? If it was an alternate logo, why did they choose that?
This lead to this post this morning grabbing my attention. I love alternate logos. There’s a challenge to creating one where the audience can still recognize it but without the clutter. In fact, the ones we see here feature two different approaches.
One is the zoomed in logo of a specific recognizable detail. The other is a more simplistic approach and I really like that. In fact, I think some teams may be better off using some of these as their alternates. For a league that has some cluttered looks and over the top promotions, sometimes simple is better. And I like these.
The Baltimore Orioles will wear this anniversary patch this upcoming season. It is gorgeous. It may be the best anniversary patch in the history of anniversary patches. Well, maybe not, but this is really nice.
- The simple “60″ in the team’s current number font
- The first and current year are balanced out with the corresponding team logo
- The balance of orange, black and white gives it a real nice touch
- The home plate is simple but very effective
- The three stars for their three World Series titles
- The simple script on top (even though they’ve never used it before)
This will look amazing on their jerseys. I applaud you!