Category Archives: Logos

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Mark Cuban’s uniform contest and devaluing the value of his team’s fanbase

Mark Cuban may be one of the smartest owners in sports, but his latest move has gotten some fans questioning his morals.

If you haven’t heard the story, Mark Cuban is sourcing the Mavericks fans for ideas on a new uniform design. This isn’t uncommon in sports and it’s a pretty great way to get the fans involved. The only problem with this promotion is that Cuban isn’t giving much of a compensation for the design that ends up being chosen.

Here are his rules for the contest.

Who will own your design ? The minute you post it, the Mavs will. If you think its horrible that the Mavs own your design. Do not post. If you think its cool that the Mavs could possibly use your design and you will have eternal bragging rights , then post away. If we really like your design and you , I may even throw in some tickets. If we don’t use your design, it will still be here on this site for now and ever more for you to glance longingly at. If your design is close , if not identical to other designs and we pick one of the other designs, for whatever reason, then thats just the way it goes.

The easy argument is that if you submit the design, you know what you’re getting into. And I agree with that. Designers struggle to get recognized in the business and they have to pick and choose their opportunities. Despite the chance to design an international brand, the lack of compensation might not be worth the time and effort.

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My quick take on the leaked Vikings and Dolphins uniforms

I don’t have much of an opinion on these two new leaked sets since they both are simple and not complicated like the Jaguars.

But here are some thoughts.

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Critiquing Cal’s uniform makeover for football, volleyball and basketball

It’s OK. Nothing to get all worked up about.

Now we get to see what Cal’s new image will look like. The team introduced us to a set of new uniforms by Nike. Here is the press release for it.

My first reaction was to the logo. The school says they want to emphasize gray. I don’t think it was necessary. I didn’t think it was necessary to even add this logo. But because of it, we see it now on the shoulder, pants and numerals. OVERLOAD!

Plus, because of the shoulder logo, once against Cal doesn’t get any TV numbers. Not a big deal, but I like TV numbers.

The collar design is OK. Nothing really standing out about it since it’s a little similar to their old set. The numeral font works with the sleek design. I would have liked the classic font they had been using but this I don’t mind too much.

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No, Iman Shumpert, you can’t have the Adidas logo shaved into your head

The before and after of the Adidas mess.

The before and after of the Adidas mess.

New York Knicks swingman Iman Shumpert is sponsored by Adidas. Shumpert decided to shave the company’s logo into his head. The NBA did not approve and told him to remove it.

Per league rules, you can’t have any kind of corporate logo during games with the exception of sneakers. Because of that, Shumpert had no choice to get rid of it.

First of all, that’s some kind of brand loyalty to do such a thing. Secondly, why would you do that? Making yourself a walking billboard isn’t all that great. And of course, Adidas isn’t really all that anyway. (And I hope Adidas didn’t pay him to do this.)

A strange situation here but I am glad the NBA made Shumpert get rid of it. It’s just stupid all around.

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UPDATE: No, the Indians are not walking away from Chief Wahoo

Reblogged from HardballTalk:

UPDATE: The whole marginalization idea has always been my gut feeling, not some fact I've heard from anyone. And if there was any doubt about that, I was just contacted by the Indians who quite politely told me that I'm reading way too much into this (shocker, because, like, I NEVER do that. Ahem):

We wanted to reach out to clarify something, re: Chief Wahoo, about which we saw your post this afternoon. 

Read more… 251 more words

I get why Chief Wahoo is offensive and if it disappears, I can understand it. But maybe because I have a soft spot for this team that Wahoo has always been my image of the team. One of my favorite Indians jerseys of all time is the vest where Wahoo is right on the left chest. Then again, I've been expecting this with the logo being minimized on the cap and introduction to their new wordmark. If this is the road to the end, I will miss it. But I understand.
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What the new Miami Dolphins uniform will look like

Check this out. Ben Volin is a Dolphins beat writer and he describes what the new Dolphins uniforms will look like through his Twitter.

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Dolphins confirm logo leaks and blame Nike for it

The leaked logo on NFL.com

Miami Dolphins CEO Mike Dee says that the leaks that have surfaced the Internet of the new Dolphins logo is accurate and Nike is the blame for it. They had planned to slowly roll out elements of the new logo (and subsequent new uniforms) in the following month leading up to the draft but now he has no choice but to change plans.

Of course, no matter whose fault it is, these things are so common now with the Internet. One person needs to take a photo of a logo and the rest goes viral on the Internet. The best solution is for teams to just reveal the logo once it’s been decided. Teams that haven’t had these kind of mishaps with leaks normally are the teams that immediately reveal them or they somehow lock it up, bury it and dig it out when it’s time to reveal.

But at least with this out, we get a chance to see what possibilities are out there for the new uniform

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Miami Dolphins adding white face masks to uniform identity for first time in team history

A fan’s concept of what the new helmet could look like. (By Joe Troia)

As some of you know, the Dolphins are getting a new uniform and logo and the leaks are out. According to the Miami Herald, these leaks are accurate and that is the new Dolphins logo.

But what caught my attention in that report is this:

The theme will carry on and now the Dolphins will add white face masks to the look for the first time. The white face masks will make Miami only the second NFL franchise with that look, as Kansas City also uses white.