Super Bowl L logo will not feature Roman numerals

The NFL wanted to avoid this and they did.

The 50th Super Bowl will not use Roman numerals. Instead, for this Super Bowl only, the logo will feature Arabic numbers. It was determined that the stand alone “L” for 50 didn’t look good.

We still have the boring generic template of the Lombardi trophy in the logo. But with 50 in gold, it at least deviates from the boring all-silver look that has been used for the past several seasons.

What I really like about this, at least, is that ‘s still simple. And quite frankly, anything would have been a better option than what you see on the right. It would have looked just too plain.

The following year, the Roman numerals will return. I like Roman numerals as is so I am glad this is just a one-time change.

But what do we address this Super Bowl as? Is it #SuperBowlL or #SuperBowl50? I must know the proper hashtag!

Fittingly, the 49ers are hosting this Super Bowl so the gold works out nicely in their favor in terms of aesthetics. And who knows, maybe they might even be playing this game.

Check out the host committee logo, too. It features the San Francisco skyline in fog. Very nice.

Colts appear to be emphasizing old logo in new merchandise

Since their inception as the Baltimore Colts in 1953, the Colts have used the above logo. It wasn’t until 1978 when the team decided to move forward with the horseshoe logo.

Last season, coach Chuck Pagano has been seen wearing that throwback logo. Now their training camp gear features that logo instead of the horseshoe. Does this mean the team is going to use that more often or is this just a design for coach?

Regardless, the team hasn’t mentioned their Baltimore roots as often as I thought they would since moving to Indianapolis. Their current set (gray facemasks, black cleats) does pay homage to that time so maybe this is another step towards it.

Either way, I like this logo a lot and am glad to see more of it.

Jaguars’ 20th season patch looks a bit clunky

The 20th season patch will go opposite the Jaguars shield.

The Jaguars announced that they will add a 20th season logo patch on their jerseys this season. The team announced this during their State of the Franchise meeting in which they updated fans on the new stadium upgrades and new seating options.

The 20th season patch is a little bit clunky, but it’s already been seen around town.

What I like about it is that it says “20th season” not “20th anniversary,” which teams have confused in the past. The “20” is pretty big but I like the bridge in the background. (It’s not as simple as their 10th anniversary logo.)

We’ll see what it looks like when the Jags hit the field for the presason. The anniversary patch looks big but it might be OK.

Hawks’ Pac-Man logo return was a surprise but I dig it

Last night Hawks unveiled their new secondary logo. It is an updated version of their previous Pac-Man logo.

I actually think that the logo is so iconic that a return of it was a really smart move. Even though their secondary logo was actually pretty nice, getting this nostalgic feeling is nice.

Was this necessary? Absolutely not. But will fans buy the merchandise? Yes they will.

The new logo is a little “meaner” looking but I suppose that’s how logos have to be these days. I wonder if this is a sign of a rebranding in the new future.

Majestic has logo on wrong sleeve on Coco Crisp’s jersey

The Majestic logo is supposed to be on the left sleeve, but it found its way on Coco Crisp’s right sleeve last night.

Majestic has a new logo but most (if not all) of the jerseys worn this regular season feature the old logo. It must mean that they are using up their old inventory of blank jerseys to make the new sets this year before implementing the new logo.

But how odd to see the logo on the wrong sleeve. I wonder how that happened.

Roberto Luongo steals a concept design and doesn’t compensate artist for it

In all honesty, they probably didn’t know it and didn’t think much of it. But now that we know who created it and that he never got compensation, what is the best approach? It’s up to the artist on what they want to see with it, but I do wonder how many more of these cases happen that we just don’t pick up.

Goalie masks are unique in a way because they aren’t required to put just the team logos on it. They can be creative and artists can put whatever they want to the mask. In fact, sometimes the mask has nothing to do with the team, but the design reflects the player.

So with this, it might open up a new way of artist and players in approach to the goalie mask designs. These cases are rare so we might not see it much. But when it does happen, I hope the artist is contacted and properly compensated. They deserve that at least.

Mark Schlereth is a hater for hating on RGIII’s logo

This was a response from Mark Schlereth to Robert Griffin III’s new Adidas logo.

I don’t know what his deal is, but I don’t understand why he’s hating. Adidas created the logo for Griffin. In fact, numerous companies create logos for their athletes. Tom Brady has one. Kobe Bryant has one. Allen Iverson has one. Tiger Woods has one.

How come he doesn’t go after them or the company that makes the logo?

Of course this comes with the territory that with a guy with that big of a name, anything he does generates attention? Was it his doing or Adidas? I don’t know. But this is how it is in this social world. It’s about self-promotion. People will just hate on it.

Was it the best? It’s hard to say. But to rub Super Bowl rings like that? Come on, Schlereth. Don’t be a hater.

Newly signed Dolphins OT Branden Albert doesn’t know what his team’s logo looks like

Free agent tackle Branden Albert just signed a multi-year deal with the Dolphins. With his excitement, he tweeted this.

As noted by people on Twitter, that is the old Dolphins logo. Albert took notice and updated his tweet with a new photo of the Dolphins logo.

But sadly, he still got it wrong.

Continue reading

Reebok’s brand had to change after what they’ve been through

As noted over the weekend, Reebok has undergone a new logo and a new direction. They’re focusing their efforts on the cross-fit part of athletics and it’s a good move since that is where they can truly excel.

But their change wasn’t a surprise. In fact, we saw it coming from some time now.

Continue reading