Tribute or exploitation?
As some of you know, the new Jacksonville Jaguars uniform will be military-inspired. In fact, from what we learned yesterday, the new set will share some design elements as a naval officer’s uniform.
With two naval bases in Jacksonville, it makes sense to have this as the team has identified their rebranding as a tribute to the military. Fair enough and I can see that.
This isn’t the first time sports teams have taken the military appreciation to their uniforms. As you all know, the San Diego Padres have their camouflage set and the MLB rolled out the camouflage caps last year. It’s great and fans dig up the merchandise for it.
But where is the line drawn between making it a tribute or exploitation for image and sales?
Uni Watch has information of the new Jaguars uniform set. There are no images, but there are details on what it will look like. The information has not been officially verified, so we can’t say for sure if this is all true.
But let’s assume that it is all true, this is what we have and I will take a moment to break down each of the details that have been provided.
It’s OK. Nothing to get all worked up about.
Now we get to see what Cal’s new image will look like. The team introduced us to a set of new uniforms by Nike. Here is the press release for it.
My first reaction was to the logo. The school says they want to emphasize gray. I don’t think it was necessary. I didn’t think it was necessary to even add this logo. But because of it, we see it now on the shoulder, pants and numerals. OVERLOAD!
Plus, because of the shoulder logo, once against Cal doesn’t get any TV numbers. Not a big deal, but I like TV numbers.
The collar design is OK. Nothing really standing out about it since it’s a little similar to their old set. The numeral font works with the sleek design. I would have liked the classic font they had been using but this I don’t mind too much.
I do not like this look.
Remember when the Cardinals let their fans vote on their road cap? Despite what appeared to be a clear majority vote for the blue caps, there was some controversy about it and fans wondered if the Cardinals lied about the results.
According to Paul Lukas of Uni Watch, we have some clarification on it.
Finally heard back from Cards president Bill DeWitt III regarding the team’s road caps: “The fan voting was for only two days. We just wanted to get a sense of how fans feel about the road caps (red or blue). We will continue to wear red on the road for a little while, so fans have a good point of reference for both. Then we will decide on how to rotate the blue into the mix. Wearing blue against red teams is still an option.” In other words, this is still a bit of a mess.
Check this out. Ben Volin is a Dolphins beat writer and he describes what the new Dolphins uniforms will look like through his Twitter.
The leaked logo on NFL.com
Miami Dolphins CEO Mike Dee says that the leaks that have surfaced the Internet of the new Dolphins logo is accurate and Nike is the blame for it. They had planned to slowly roll out elements of the new logo (and subsequent new uniforms) in the following month leading up to the draft but now he has no choice but to change plans.
Of course, no matter whose fault it is, these things are so common now with the Internet. One person needs to take a photo of a logo and the rest goes viral on the Internet. The best solution is for teams to just reveal the logo once it’s been decided. Teams that haven’t had these kind of mishaps with leaks normally are the teams that immediately reveal them or they somehow lock it up, bury it and dig it out when it’s time to reveal.
But at least with this out, we get a chance to see what possibilities are out there for the new uniform
Last year, MLB had teams wear a digital camouflage cap for Memorial Day and Independence Day. This year for Memorial Day, it’s a full-on camouflage.
This is the first time teams will wear an outfit like this. In years past, it was various versions of the red, white and blue colors. Last year was the first time it was a camouflage design and it appears that they’re running out of ideas. Now that the red, white and blue idea has been dried, camouflage seems to be the way to go.
This reminds me of the Padres camouflage uniform. I doubt MLB teams will have a corresponding uniform, but this is clearly an attempt to really milk out our emotions for the troops and veterans. But I will say this. Last year, all proceeds from sales went to benefit the military. If it’s the same this year, then these designs are justified.
It appears that this will only be for Memorial Day and Independence Day will likely feature another cap. We’ll just have to watch and see what happens with that design.
A fan’s concept of what the new helmet could look like. (By Joe Troia)
As some of you know, the Dolphins are getting a new uniform and logo and the leaks are out. According to the Miami Herald, these leaks are accurate and that is the new Dolphins logo.
But what caught my attention in that report is this:
The theme will carry on and now the Dolphins will add white face masks to the look for the first time. The white face masks will make Miami only the second NFL franchise with that look, as Kansas City also uses white.
Voting has already begun. Click to enlarge.
During the offseason, it was expected that the Cardinals would make their red cap their full-time look for their home and road games. Instead they confirmed that the navy caps were still going to be used.
Now the team will let the fans decide when those caps will be worn. They’ve set up a poll on their site to let the fans decide which combination will be used.
By the looks of it (as you can see by the screen shot I took several minutes ago) the original look they’ve had for years appears to be staying. But who knows what the fans will decide on.
Leaked Jaguars jersey? Click image to enlarge.
As mentioned earlier today, the Miami Dolphins supposedly had their logo leaked. The same person that leaked it has the Jaguars new jersey leaked too. There is no confirmation on the validity of this jersey, but let’s critique it anyway.
The first thing you’ll notice is that the patch is placed on the left side. It’s different slightly from the official logo, but it makes sense for the head to face center.
You’ll also notice the gold and what appears to be gray along the shoulders. The gold looks fine and it kind of reminds me of Cal football. The gray is what surprises me. The team has never talked about gray as being part of their color scheme. Why do we see it here? Is it supposed to imitate an image of leather pads?