I know the recent trend in the NBA is to have the designs on the court be very bare. Even last year’s All-Star game was pretty colorless. The key was not colored and the only thing that had any color was the midcourt logo.
Take a look at the above video. The floor projection video works well because the floor, once again, was just hardwood. The keys weren’t painted and aside from the midcourt logo, all other designs were wood-colored (just in different tones). Even during the video, the logo at midcourt was covered by a white sheet.
Even though the colorless floors are trendy, did the designers of this floor design it knowing full well that the best way for the video projection was less color?
The end zones are ready for the Super Bowl. Both teams’ end zones are navy blue as it matches their team color scheme. I wish they would have gone with gray for Seattle and red for New England, but this was expected.
For Seattle, they have the team logo on one side and the conference logo on the other. For the Patriots, that is not the case. They don’t have their team logo because the team wordmark already features the logo. So in the area where the logo is supposed to be, it is left blank.
Patriots rarely used alternate logo.
It feels odd. It feels off-balanced. I don’t know what the solution would be. Could the Patriots have gone with the wordmark without the logo? They could have. But even if they couldn’t, what other option would there be? Doubling up the Flying Elvis logo would be too much. Maybe an alternate logo? The only other alternate logo the Patriots have is this, and that logo is rarely used.
So we have an all navy Super Bowl with an end zone that is off-balanced. What are you going to do?
My one wish for this court was to somehow incorporate a honeycomb design into the floor. What they did was not only deliver that, but did it in a very tasteful way.
The simplicity of the sideline and baseline is really nice. The key is purple, which really balances the color. The center court logo is the primary, which is a good choice. I wish they used the crown logo instead of the Buzz City logo.
The parquet honeycomb floor is the winner here. It has staying power as a unique element that makes this team instantly recognizable just by their floor. It’s not overkill and yet it really captures the identity of this team.
The baseline is tripping people out.
The Toronto Raptors have had their optical illusion baseline for a few seasons. But since they aren’t a big name team, casual fans probably have never watched a Raptors home game until today’s playoff opener.
Because of that, we saw some funny reactions on Twitter to the baseline.
Last night, the Kings played at home with the center court logo they’ve had for several seasons. You can get a better view from this highlight package.
But as you can see from the above tweet, it appears they’re changing the center court design to their primary logo.
But wait, there’s a slight change to it. The ball has been rotated (and darkened) and the logo features a new armor-like design. Expect for the mace, the entire logo is completely changed by this new design. It kind of reminds me of Rutgers’ helmet.
It’s a nice design and I am OK with it. But if they are going with the armor look, the rest of the court should feature it too. However, judging by the photo, it appears that the only change is at center court.
What do you get when you mix two wood finishes, a large center court logo that isn’t centered and an image from the movie 300? You get this!
I’m not really big on these overly designed courts. They’re only nice if it isn’t too much of a gimmick. I know that the courts of the past in the NBA in the 1990s were like this, but they added character to the team. This one does, but it’s still a little too much for me.
First of all, I never liked having two finishes to the wood. Inside the arc is real dark and the rest is a lighter finish. I would much prefer it being the light one.
Remember when we first saw a #hashtag end zone? Apparently now that will no longer be allowed.
As the above article tells us, it’s going to be very restrictive in what can and can’t be shown. Despite Twitter’s ever-growing popularity, the NCAA wants to maintain a certain image and it appears that having Twitter run over the place isn’t to their liking.
Of course, a team’s official logo is much better than having a #hashtag in the end zone. It’s more official and it’s about brand recognizability. In that sense, it makes sense. But in this time of age, how much longer can NCAA avoid it before it bites them back?
The #hashtag is a recruiting tool and a way to appeal to this generation of fans. It will be back. We’ve adapted to it. NCAA can’t avoid it. Twitter is too powerful right now and I don’t see it stopping.
Mississippi State started the trend of #hashtags on the field.