Via the 49ers’ Instagram.Over the weekend, the 49ers have been going to Levi’s Stadium for practices and one of the newest additions to the stadium are the black end zones.
This comes after the 49ers revealed in the spring that they are adding an all-black uniform set. This is clearly a marketing ploy and in order to make it work, they are making the end zones black for the first time ever.
The 49ers as a team has never heavily emphasized black. For their entire history, it’s been reserved as the trim to their logo or simply used as dropshadows for the numbres on the uniform. That’s really it. But now that they’ve made black a part of their identity as an alternate, we have this. I personally think that this idea works for a team starting fresh. But for a team with so much history, forcing black into the identity is too much.
At least it’s not so brightly colored. The Pro Bowl uniforms next year are a lot simpler in design with a color scheme of black and gold. Since the NFL is celebrating the 50th anniversary of the modern Super Bowl era, these Pro Bowl duds reflect that of the golden anniversary. I think it’s a nice simple look. I still miss the days of the red for the AFC and the blue for the NFC, but with the new draft format, those days are gone.
I like the unique design of the shoulders for both uniforms. The white jersey appears to be just lines but the black jerseys appear to have this unique layering of shorter lines placed in the opposite direction.
(Is that a Saints helmet in the background? Is that facemask gray?)
I know the recent trend in the NBA is to have the designs on the court be very bare. Even last year’s All-Star game was pretty colorless. The key was not colored and the only thing that had any color was the midcourt logo.
Take a look at the above video. The floor projection video works well because the floor, once again, was just hardwood. The keys weren’t painted and aside from the midcourt logo, all other designs were wood-colored (just in different tones). Even during the video, the logo at midcourt was covered by a white sheet.
Even though the colorless floors are trendy, did the designers of this floor design it knowing full well that the best way for the video projection was less color?
The end zones are ready for the Super Bowl. Both teams’ end zones are navy blue as it matches their team color scheme. I wish they would have gone with gray for Seattle and red for New England, but this was expected.
For Seattle, they have the team logo on one side and the conference logo on the other. For the Patriots, that is not the case. They don’t have their team logo because the team wordmark already features the logo. So in the area where the logo is supposed to be, it is left blank.
Patriots rarely used alternate logo.
It feels odd. It feels off-balanced. I don’t know what the solution would be. Could the Patriots have gone with the wordmark without the logo? They could have. But even if they couldn’t, what other option would there be? Doubling up the Flying Elvis logo would be too much. Maybe an alternate logo? The only other alternate logo the Patriots have is this, and that logo is rarely used.
So we have an all navy Super Bowl with an end zone that is off-balanced. What are you going to do?
My one wish for this court was to somehow incorporate a honeycomb design into the floor. What they did was not only deliver that, but did it in a very tasteful way.
The simplicity of the sideline and baseline is really nice. The key is purple, which really balances the color. The center court logo is the primary, which is a good choice. I wish they used the crown logo instead of the Buzz City logo.
The parquet honeycomb floor is the winner here. It has staying power as a unique element that makes this team instantly recognizable just by their floor. It’s not overkill and yet it really captures the identity of this team.
The baseline is tripping people out.
The Toronto Raptors have had their optical illusion baseline for a few seasons. But since they aren’t a big name team, casual fans probably have never watched a Raptors home game until today’s playoff opener.
Because of that, we saw some funny reactions on Twitter to the baseline.
Last night, the Kings played at home with the center court logo they’ve had for several seasons. You can get a better view from this highlight package.
But as you can see from the above tweet, it appears they’re changing the center court design to their primary logo.
But wait, there’s a slight change to it. The ball has been rotated (and darkened) and the logo features a new armor-like design. Expect for the mace, the entire logo is completely changed by this new design. It kind of reminds me of Rutgers’ helmet.
It’s a nice design and I am OK with it. But if they are going with the armor look, the rest of the court should feature it too. However, judging by the photo, it appears that the only change is at center court.