Tribute or exploitation?
As some of you know, the new Jacksonville Jaguars uniform will be military-inspired. In fact, from what we learned yesterday, the new set will share some design elements as a naval officer’s uniform.
With two naval bases in Jacksonville, it makes sense to have this as the team has identified their rebranding as a tribute to the military. Fair enough and I can see that.
This isn’t the first time sports teams have taken the military appreciation to their uniforms. As you all know, the San Diego Padres have their camouflage set and the MLB rolled out the camouflage caps last year. It’s great and fans dig up the merchandise for it.
But where is the line drawn between making it a tribute or exploitation for image and sales?
Uni Watch has information of the new Jaguars uniform set. There are no images, but there are details on what it will look like. The information has not been officially verified, so we can’t say for sure if this is all true.
But let’s assume that it is all true, this is what we have and I will take a moment to break down each of the details that have been provided.
It’s OK. Nothing to get all worked up about.
Now we get to see what Cal’s new image will look like. The team introduced us to a set of new uniforms by Nike. Here is the press release for it.
My first reaction was to the logo. The school says they want to emphasize gray. I don’t think it was necessary. I didn’t think it was necessary to even add this logo. But because of it, we see it now on the shoulder, pants and numerals. OVERLOAD!
Plus, because of the shoulder logo, once against Cal doesn’t get any TV numbers. Not a big deal, but I like TV numbers.
The collar design is OK. Nothing really standing out about it since it’s a little similar to their old set. The numeral font works with the sleek design. I would have liked the classic font they had been using but this I don’t mind too much.
I do not like this look.
Remember when the Cardinals let their fans vote on their road cap? Despite what appeared to be a clear majority vote for the blue caps, there was some controversy about it and fans wondered if the Cardinals lied about the results.
According to Paul Lukas of Uni Watch, we have some clarification on it.
Finally heard back from Cards president Bill DeWitt III regarding the team’s road caps: “The fan voting was for only two days. We just wanted to get a sense of how fans feel about the road caps (red or blue). We will continue to wear red on the road for a little while, so fans have a good point of reference for both. Then we will decide on how to rotate the blue into the mix. Wearing blue against red teams is still an option.” In other words, this is still a bit of a mess.
The before and after of the Adidas mess.
New York Knicks swingman Iman Shumpert is sponsored by Adidas. Shumpert decided to shave the company’s logo into his head. The NBA did not approve and told him to remove it.
Per league rules, you can’t have any kind of corporate logo during games with the exception of sneakers. Because of that, Shumpert had no choice to get rid of it.
First of all, that’s some kind of brand loyalty to do such a thing. Secondly, why would you do that? Making yourself a walking billboard isn’t all that great. And of course, Adidas isn’t really all that anyway. (And I hope Adidas didn’t pay him to do this.)
A strange situation here but I am glad the NBA made Shumpert get rid of it. It’s just stupid all around.
Finally we get to see what the Winter Classic jerseys will look like. Modeled by the children in the video, we got exactly what we were expecting after initial leaks. Now that we know this, I am glad it turned out the way it was supposed to turn out. Color vs colors will be a great touch to the game and I hope this will be a great show.
Good job NHL. After blowing it with the lockout, at least you kept it right.
*** Those alumni jerseys don’t look bad either!
Just a fun short video. There have been numerous other logos the A’s have used, but if they are going strictly by caps, it’s a pretty good video.
Before I rant a little, read the above article first. It has come to my attention that Adidas made the shirt and apparently Louisville approved for it to be sold. Because of that, we have this very strange situation. Adidas is using the injury that Kevin Ware suffered so they can make an extra buck with merchandise sales. Not a single penny made will go to Ware.
The team will wear warmups with Ware’s number, which is fine. But when it becomes a profitable entity, that’s my issue. Is it right to make money off a college student’s injury? Shame on all parties that came up with the idea and approved it.
Coincidentally, this is Adidas. I have never liked Adidas since they started outfitting the NBA and making their indelible mark in the NCAA ranks also. This just adds more to my disdain for them. But I do have to wonder though, would this have also happened with another company?