Category Archives: Uniforms & Design

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Is it tribute or exploitation with military-inspired uniforms?

Tribute or exploitation?

As some of you know, the new Jacksonville Jaguars uniform will be military-inspired. In fact, from what we learned yesterday, the new set will share some design elements as a naval officer’s uniform.

With two naval bases in Jacksonville, it makes sense to have this as the team has identified their rebranding as a tribute to the military. Fair enough and I can see that.

This isn’t the first time sports teams have taken the military appreciation to their uniforms. As you all know, the San Diego Padres have their camouflage set and the MLB rolled out the camouflage caps last year. It’s great and fans dig up the merchandise for it.

But where is the line drawn between making it a tribute or exploitation for image and sales?

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Quick reaction to Uni Watch’s information about the new Jaguars uniform set

Uni Watch has information of the new Jaguars uniform set. There are no images, but there are details on what it will look like. The information has not been officially verified, so we can’t say for sure if this is all true.

But let’s assume that it is all true, this is what we have and I will take a moment to break down each of the details that have been provided.

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Welcome to the shop

Reblogged from DOMEFITS:

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Welcome to 7817 Melrose Ave. home to DomeFits, aka IKON.

Here's some quick history for y'all. DomeFits was originally San Francisco based, 'till we moved to Los Angeles. Our shop has been at a few different places in LA, but we relocated to our most recent location a few months back. Over the years we have worked with many great people such as MF DOOM, Mellowhype of Odd Future, and Antwuan Dixon.

Read more… 75 more words

Glad to see one of my favorite shops expanding. They have a couple locations back in the Bay (where I first discovered them) and I liked their old location. It's a good place for just some nice street wear, including some sports fitted caps. I'm going to have to check these guys out soon.
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Critiquing Cal’s uniform makeover for football, volleyball and basketball

It’s OK. Nothing to get all worked up about.

Now we get to see what Cal’s new image will look like. The team introduced us to a set of new uniforms by Nike. Here is the press release for it.

My first reaction was to the logo. The school says they want to emphasize gray. I don’t think it was necessary. I didn’t think it was necessary to even add this logo. But because of it, we see it now on the shoulder, pants and numerals. OVERLOAD!

Plus, because of the shoulder logo, once against Cal doesn’t get any TV numbers. Not a big deal, but I like TV numbers.

The collar design is OK. Nothing really standing out about it since it’s a little similar to their old set. The numeral font works with the sleek design. I would have liked the classic font they had been using but this I don’t mind too much.

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St. Louis Cardinals road set is truly a mess right now

I do not like this look.

Remember when the Cardinals let their fans vote on their road cap? Despite what appeared to be a clear majority vote for the blue caps, there was some controversy about it and fans wondered if the Cardinals lied about the results.

According to Paul Lukas of Uni Watch, we have some clarification on it.

Finally heard back from Cards president Bill DeWitt III regarding the team’s road caps: “The fan voting was for only two days. We just wanted to get a sense of how fans feel about the road caps (red or blue). We will continue to wear red on the road for a little while, so fans have a good point of reference for both. Then we will decide on how to rotate the blue into the mix. Wearing blue against red teams is still an option.” In other words, this is still a bit of a mess.

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No, Iman Shumpert, you can’t have the Adidas logo shaved into your head

The before and after of the Adidas mess.

The before and after of the Adidas mess.

New York Knicks swingman Iman Shumpert is sponsored by Adidas. Shumpert decided to shave the company’s logo into his head. The NBA did not approve and told him to remove it.

Per league rules, you can’t have any kind of corporate logo during games with the exception of sneakers. Because of that, Shumpert had no choice to get rid of it.

First of all, that’s some kind of brand loyalty to do such a thing. Secondly, why would you do that? Making yourself a walking billboard isn’t all that great. And of course, Adidas isn’t really all that anyway. (And I hope Adidas didn’t pay him to do this.)

A strange situation here but I am glad the NBA made Shumpert get rid of it. It’s just stupid all around.

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Red Wings and Maple Leafs got Winter Classic look correct

Finally we get to see what the Winter Classic jerseys will look like. Modeled by the children in the video, we got exactly what we were expecting after initial leaks. Now that we know this, I am glad it turned out the way it was supposed to turn out. Color vs colors will be a great touch to the game and I hope this will be a great show.

Good job NHL. After blowing it with the lockout, at least you kept it right.

*** Those alumni jerseys don’t look bad either!

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Adidas stops sale of Kevin Ware-inspired No. 5 t-shirt

Reblogged from SI Wire:

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Adidas stopped the sale of t-shirts with Louisville sophomore guard Kevin Ware's No. 5 due to a "use of logo issue," reports USA Today. 

Adidas was selling the shirts for $24.99 through the university's website. The shirt read "Ri5e To The Occasion," which was supposed to pay tribute to Ware.

Ware suffered a broken leg during the team's victory over Duke in the Elite Eight, which propelled them to the Final Four.

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Shame on you Adidas for being vultures of profit. Shame on you Louisville for allowing it to happen. I am glad this is done with.
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How low did Adidas sink with profiting off Kevin Ware’s injury?

Before I rant a little, read the above article first. It has come to my attention that Adidas made the shirt and apparently Louisville approved for it to be sold. Because of that, we have this very strange situation. Adidas is using the injury that Kevin Ware suffered so they can make an extra buck with merchandise sales. Not a single penny made will go to Ware.

The team will wear warmups with Ware’s number, which is fine. But when it becomes a profitable entity, that’s my issue. Is it right to make money off a college student’s injury? Shame on all parties that came up with the idea and approved it.

Coincidentally, this is Adidas. I have never liked Adidas since they started outfitting the NBA and making their indelible mark in the NCAA ranks also. This just adds more to my disdain for them. But I do have to wonder though, would this have also happened with another company?

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