New Era celebrating their own achievement.
This isn’t a surprise to me, but I am surprised they’re doing it anyway.
New Era has been a staple in the cap fashion business for so long and they’ve essentially created a branding identity that’s so big, that it has created legions of followers and fans.
Their 59Fifty model is a fitted-style cap that all teams in Major League Baseball use and is an option for players in the National Football League. It’s my personal favorite and I am a fitted cap guy because of them.
With that, New Era has decided to celebrate their 59th anniversary of this model by placing a gold emblem on MLB caps.
A few weeks ago, I came across this post on the New Era forums. Apparently this was a concept for the new Houston Astros uniforms in the mid 1970s. Obviously the team never wore these but Hat Club got wind of it and started reproducing them. Now the caps are not just in-store, but also are on sale on their site as of last week.
This is the first time to my knowledge a manufacturer has produced a cap for a concept that never made it to the field. We’ve had issues with caps being recalled for political correctness reasons, but this is a first.
What’s really neat about this cap design that it actually is very 1970s and I actually like it. All three caps are available for sale on the site and I might cop the home version. Aside from the stitching on the white panel and the NE logo on the side, the underbrim is green which is pretty historically accurate.
Which one do you like the best? This, this, or this?
Daric Barton with the flag patch placed right along the back seam of the first panel, right above his ear.
Remember when New Era announced that they would be selling the flag patch caps again this year? Upon further inspection, what they are selling is not what the players are wearing.
The 59Fifty caps from New Era are the same ones the players wear on the field. That’s how they’ve been marketed to us and it’s true. But for the 9/11 flag patch, it’s a different story. I’ll use screen caps of the A’s game I am watching now.
(Scott Kazmir didn’t have his flag patch, but his teammates did. Did it fall off?)
As you can see by the link I have above, the flag is placed in the middle of the first side panel of the cap. But as you can notice by the image above (and around the league), it’s not placed in the middle. Instead, it’s placed all the way to the right of the panel before it hits the seam. The slight placement is minor, but it still makes a difference.
Last season, all teams wore a flag patch on their caps on September 11. This was what MLB did following the aftermath of the attack in 2001.
It was announced by New Era that they are doing that again.
I actually am a fan of this. This is simple, not a gimmick like other things MLB does, and more importantly, it takes us back to when MLB first reacted towards the attack. Simple and very honorable.
(Although I am confused as to why they have old cap designs with it. It must just be extra in inventory and they slapped on the flag onto it for merchandise sales.)
Robinson Cano wearing the batting practice cap during Friday’s game.
This is an odd sight
The Yankees don’t wear any cap other than their classic dark navy with interlocking NY logo. The only time they wear something different if it’s the league-wide mandated promotion or a throwback game.
Tonight against the Tigers, the Yankees trotted out their batting practice cap. The reason why they did it, according to CBS, is for their partnership with New Era and the David C. Koch Foundation to help fight cancer. Good cause, I can dig it. And something different and refreshing. I dig it too.
How come I didn’t see these for sale at the Coliseum? Did I miss it?
I was at the Coliseum on Saturday for their 1969 throwback game. It was a beautiful uniform matchup and the A’s won. It was a great day at the park.
One thing that I did notice was that when i was at the team store, the cap that the A’s wore that day were not for sale. In fact, I saw no traces of the cap anywhere. The team had throwback shirts, but none of the cap.
This is a strange situation since one would assume that having the cap available on the day they wear that specific cap would be a great marketing opportunity. More merchandise sales on a cap that would have been a popular buy and the A’s don’t do it.
Yesterday I was a the Coliseum and I saw this cap at one of the kiosks at the stadium. I asked the vendor about it and she said that New Era had a factory error in which they accidentally used the gold lettering instead of the white lettering for the A’s logo. This one was the only one they had a mistake on, making it a one of a kind cap.
It’s 7 7/8 (not my size) and I have no need for it. But because it was rare and it was an on-field cap, I bought it anyway. Something so rare could be worth something in the open market.
Now I am to wonder what I should do with it. Keep it for my own personal amusement or sell it? I would assume there is a market for this kind of stuff, but it would be hard due to the size. Maybe I’ll put it on eBay. I’ll have to think about it.
New Era has a great slogan with “Fly Your Own Flag” and I’ve seen the above cap before in store. It’s gorgeous. They have one for Mexico too. If they have a China one, I’m all on board with it.
New Era has established itself real well in the sports world and especially in on-field apparel. Their line with MLB and NFL has really boost their appeal and their innovations are second to none. They’re not a perfect company but I believe their marketing is superb.
Their slogan today with Flag Day is a great use to tap into our patriotism. We should be grateful for our flag and what it represents. We shouldn’t take anything for granted.
But it isn’t all peaches and cream and happy feelings for everyone who demands expectations to the highest level.
I didn’t know today was Flag Day until I saw it on Twitter by New Era. Am I less American because of it? No. But should Google have done something today? Maybe. The fact that we expect Google to cater to our every need and ego is really horrible.
But then again, Google brought themselves up to this high and mighty status that they have to be perfect.
I mean, that’s what America is all about right? Condemning others for not doing what we expect them to do yet not say a word of thanks when we rely on them for so much.
Seriously, accusing Google of being un-patriotic because they aren’t like someone else? I thought America was bound on people being different. But what do I know. I forgot today was Flag Day so I must know what it means to be American, even though I was born and raised here all my life.
Which one is better?
Remember when MLB had that issue with the Braves batting practice cap? Looks like they’ve run into the same problem with the Cleveland Indians.
What was initially as a Chief Wahoo logo has now been replaced with the block “C”, and the excuse is that they simply used the wrong image for the release.
But do you buy it?
Click image to enter.
New Era, the official on-field headwear of the National Football League, is teaming up with the NFL to launch the Back to Football Photo Day contest.
This means is that 49ers fans will now have the chance to join the ranks of Colin Kaepernick and Patrick Willis to also become THE face of the 49ers.
The contest is live at www.speakwithyourcap.com and through New Era’s Facebook page. Quite simply, all you need to do is submit photos of yourself showcasing how you as a 49ers fan personally “speak with your cap.” Whether you wear your cap sideways, backwards or flexed at the brim, show how you are bringing your own style to the game.