As some of you may have noticed these past couple weeks, a few teams have decided to partake in the “Latin Nights” promotion with in the NBA. As I have said before, this idea is ridiculous and probably the most ignorant thing I have seen in recent sports memory.
If the NBA is going to acknowledge a very proud Latin heritage, at least get it right instead of just thinking adding “El” and “Los” makes something Latin.
A few teams (Celtics, Bulls, Raptors, Knicks) are also involved in another NBA promotion: green uniforms for St. Patrick’s Day. These teams are wearing special green uniforms to honor St. Patrick (and I guess the wannabes who like to get drunk for no reason) and Irish heritage.
To be clear, the NBA is honoring Latinos and the Irish in the same month. And just slapping on “El” and “Los” or just changing a uniform color in their eyes does the trick. Jersey sales go up and everybody’s happy, right?