What do you think? Were these tweets misleading?
Earlier this week in the UK, the Advertsing Standards Authority (ASA) – their equivalent of our Better Business Bureau (BBB) – banned a Nike Make It Count Twitter campaign that used the personal accounts of English Premier League players Wayne Rooney (Manchester United) and Jack Wilshere (Arsenal). According to a report by Mark Sweney in the Guardian, Nike “broke rules for not clearly telling the public their tweets were ads.”
One of the questionable tweets from Rooney’s account read, “My resolution — to start the year as a champion, and finish it as a champion…#makeitcount gonike.me/makeitcount.” Rooney has close to 4.5 million followers. A tweet sent from Jack Wilshere’s account stated, “In 2012, I will come back for my club — and be ready for my country.#makeitcount gonike.me/Makeitcount.”
Nike’s argument was that both players “were well-known for being sponsored” and that “Twitter ‘followers’ would not be misled about the relationship it had with…
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