NFL’s pink Breast Cancer Awareness campaign actually worked

October is Breast Cancer Awareness Month.

During the month of October for Breast Cancer Awareness month, the NFL is donned with pink everywhere. It’s on the field and worn by players and coaches. Sometimes it’s overwhelming and there is also an agenda to sell pink merchandise. I for one think there’s too much pink going on but the idea behind it is right.

It’s been several years the NFL has done this initiative and here comes a story about how it actually did help one woman become aware.

Here’s a letter she sent to the Jets a couple days ago.

Name: Tina A

Subject: Community Relations

Message: Last year October I was watching a Jets game and noticed the pink the team was wearing. I didn’t know why and asked my husband. He said it was for breast cancer awareness. That night for the first time ever I gave myself a self breast exam. You guys saved my life! I am a 34 year old mother of 3 and I was diagnosed 2 weeks later with breast cancer.The outcome had I not seen that game and the players wearing pink would have more than likely been tragic because the cancer had already started to spread and was making its way toward my lymph nodes. I just wanted to say thank you, and to let you know that your efforts in creating breast cancer awareness work. I am living proof. It is a year later and I am here and cancer free. I underwent chemo and radiation and I am here thanks to you.


Tina A, Staten Island, NY

If all this pink in the NFL helped save one woman’s life, then it’s all worth it.

I still think the pink the NFL should be using could use some powder. The pink they’re using is way too heavy. But it stands out and I guess that’s what made it work.

(The title of this sounds like I am surprised too. And I am. This is the very first time I’ve ever heard about a woman coming out and telling her story about how this campaign worked.)

In a time when everything is criticized and doubted, a story like this really brings some good out of all of it. If you weren’t for the pink then, I hope with this story you’re for it now.

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