The Minnesota Vikings have decided to update their logo. They’re minor changes, but it’s a sign for things to come. Rumor has it a new uniform is in the works for this upcoming season.
Usually these kinds of changes are part of a total rebranding.
First, here are the details of their logo change to the Norseman:
So what’s different?
There are really five subtle enhancements to the Norseman:
1) Horn Shape
The shape of the horns has been adjusted and the shading in the horns has changed.
2) Horn Base
The base of the horn now resembles the horn on the players’ helmets.
3) Face Detail
Thicker lines have been added to the mustache and face.
4) Vikings Gold
The Vikings Gold is now brighter and less brassy.
5) The Braid
The braid has been shortened, resulting in a reduced logo height.
As the Vikings transition into the drafting of plans for the new stadium and the prevalent Norseman usage throughout that facility, the team realized this is the appropriate time to make these logo enhancements. The evolution will not happen overnight; Vikings fans can expect to see both versions of the logo during the transition period, but the enhanced mark will be noticeable immediately throughout vikings.com. Merchandise with the enhanced Norseman could be available as early as March.
We are looking forward to many exciting changes for our team and fans in the next few years, leading up to the opening of our new stadium. These logo enhancements are just the beginning…
The changes are subtle, but it’s there for the Vikings. And that last sentence of the description has to be a clue that new uniforms are in the works.
One thing we know is that they mentioned the horn is made to match the helmet, so the helmet will not go through a major change. But what other clues does this logo give us? It’s hard to say but there is a good chance that the Vikings might simplify their uniform and potentially use a throwback design as their template.
Be on the lookout for the Vikings to unveil potential new uniform before the draft. The Dolphins and Jaguars are also set to make some changes too.