Is it tribute or exploitation with military-inspired uniforms?

Tribute or exploitation?

As some of you know, the new Jacksonville Jaguars uniform will be military-inspired. In fact, from what we learned yesterday, the new set will share some design elements as a naval officer’s uniform.

With two naval bases in Jacksonville, it makes sense to have this as the team has identified their rebranding as a tribute to the military. Fair enough and I can see that.

This isn’t the first time sports teams have taken the military appreciation to their uniforms. As you all know, the San Diego Padres have their camouflage set and the MLB rolled out the camouflage caps last year. It’s great and fans dig up the merchandise for it.

But where is the line drawn between making it a tribute or exploitation for image and sales?

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