Adidas has destroyed the 2013 NBA Draft caps by making the words illegible

So hard to read. Poor Kings.

Adidas has released the caps (most of them) for the NBA Draft. They look terrible.

I’ll give them props for not using a generic font, but instead use the team’s workdmark for all of the caps. That’s the only thing that looks good everything else is a disaster.

Looking at the above Kings design, we have some design flaws that can be avoided. First of all, it’s a snapback with the snaps being two different colors. That doesn’t look good. Whatever happened to flex fits?

Under the brim, I have no idea why they stuck with this template. It kind of reminds me of that zubaz design they were pushing in college. And the logo under the brim is OK, but it really doesn’t need to be there.

And finally, the worst part of this cap is right in front. The wordmark is hard to read. The letters match the same color as the crown of the cap. And with a team like the Kings, the outline of purple is hard to read. Who thought this was a good idea? For some teams, it looks OK. But it’s not good across the board.

What are you doing, Adidas?


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