Patriots unveil new wordmark and it is just not impressive

The old and the new.

A few weeks ago, there was a rumor that the Patriots would be changing their wordmark. It wasn’t confirmed until the team sent out a press release on it. As you can see, gone is the cursive and in with the generic mid-serifs.

I am not on board with it. I liked the previous wordmark and the changes don’t really stand out to me. Does that mean their uniform will undergo a change at the collar?

This new wordmark is very unimaginative. The serifs don’t appear on two of the letters and I think I’ve seen this font before. Where? Oh I know. I saw it all last year.  The tails look pointless and it reminds me of this.

Change for the sake of change. Not needed and not a fan.

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