If this is old news, then I guess I’m late to the party.
Nike has always done the “____ Knows” campaign with their athletes. Over the years we’ve seen them market their athletes with these shirts for Bo Jackson, Yoenis Cespedes, Adrian Peterson and so on. But up until then, they’ve only been with shirts and sometimes shoes.
But for the first time to my knowledge, the company has produced a line of caps to go with the famous slogan. This is something that Nike appears to be reaching out with in their sights for a new avenue to market their players.