Did Jay Bilas single-handedly change the NCAA’s approach to merchandising?

This comes only a couple days after Jay Bilas decided to show the NCAA’s hypocrisy. Did Bilas’ public tweetfest become that final straw in this whole NCAA mess?

It’s very shocking that the NCAA would hold on for so long with all the controversy that has stemmed over the years.

This is a step in the right direction but it still doesn’t solve the issue of the NCAA using these student-athletes for their own profit and the athletes themselves don’t receive a fair compensation.

But I guess baby steps right now is the best. I hope they get it right down the line.

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