So let’s get this straight: An official game-used jersey could read “King James” for LeBron James. That’s not too crazy. In fact, with this marketing and globalization of the NBA, it’s actually a smart marketing tool. I am not surprised by this at all.
And people might get upset about it and I get it. I would prefer that they don’t do it but it’s not something that’s new to professional sports. The XFL has done it before. Major League Baseball has done it before.
And as you can see by the photo to the right, the NBA has done it before too. It’s pretty fun and it really embraces the individuality of the players in the NBA. And the NBA is the most individual, self-promoting professional league in sports anyway.
I prefer they didn’t, but for one game, I am not against it.