New Era and MLB find new ways to market merchandise you don’t need

This was something that I feared but kind of expected when I saw that the postseason patches would be applied onto the batting practice cap. Now with images surfacing of teams going through practice, it shows that New Era and MLB are finding new ways to market their products.

I don’t even know why a postseason patch would be applied to an article of the uniform that won’t be used during the game. But I suppose if anyone sees these before the game, that will embed in their minds to get one. After all, applying a patch to anything makes it a new product, right?

Last year, MLB added the postseason patch to caps for the first time ever. This year, they’re adding postseason patches to the jerseys. What’s next? Postseason patches to the batting helmets? Wait, maybe they’re already doing that. Either way, their new marketing ploy is here and I bet someone will buy it. It’s not really new, but it’s different enough where you might think about getting it.

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