Nike creates “retired game jerseys” for sale — the opposite of a throwback

When I was in high school when the throwback craze started to rise, I wondered how far the marketing would go. Throwbacks were great because for people my generation, I never got to see Julius Erving play. But to wear his jersey was a great way to celebrate and appreciate the history of the game.

However, would it be possible to have old school players wear the team’s current uniform? I called it “Fast Forward” but it was something that wasn’t too far-fetched.

In the following years, I would see some form of it, mainly when current manufacturers would get too lazy to create a throwback, so they just take a current template and just have the old names applied to it.

Take a look at this old Reebok commercial. A few of the old players are wearing the team’s then current design.

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