Is this the new way visors will look in the NFL?

This was something I saw this morning and I don’t know if this is new or relatively old or whatnot. But it is a pretty unique development.

For the longest time, visors in the NFL have either been clear or tinted. But never have I seen a visor designed where you can see the logo on it.

I always thought in terms of branding that there were limitations on how a player can equip their helmet. However, since the design is the team logo, then it would be OK, right?

I haven’t seen this yet on the field. If I had missed it, I’m pretty shocked I did. Would more teams adapt this look or is too much of a distraction? I think it looks pretty cool but I think it might be too much of a visual distraction.