A mock of what the new green jersey will look like.
The Oakland Athletics teased some photos of their commercial shoots today and the above photo was shared on Twitter.
Notice in the background you see Coco Crisp’s #4 green jersey. It’s different than the regular green jersey they had been wearing in the past. They have the headspoon piping that goes around the neck and the number of the jersey is white with a gold trim.
This matches exactly what I predicted to be their jersey when their alternate cap was leaked.
I think it’s fine, although I wish the emphasis would be on the gold lettering, not the white lettering. But is this change necessary? Absolutely not. But in terms of marketing, the A’s need as much as they can and this is a new way to do it.
Surprised they would let this slide. But then again, teams have made these mistakes in the past.
If you see the above link, that is a story on the new batting practice caps that several teams are using as an alternate this upcoming season. I had seen a few of these before but didn’t write about it because I also came across this story that I did write about.
In my blog entry, I noted that the New Era UK site said that the team would be reverting back to the 39THIRTY model for this upcoming season. But apparently, after looking at the details, it seems that the site may have just mislabeled their description.
But if we look at the new information provided above, we see that several teams are adding a new cap to their style guide. They are the 59FIFTY model and a few of them are throwback designs. These likely will be used during spring training and throwback games. And more importantly, it could be a sign that all caps in the future could be part of the Diamond Era mesh design.
For now, we’ll just take these new caps as part of some kind of merchandising marketing ploy. Only one year after their big reveal and already their putting more different stuff on the shelves. That’s New Era and MLB for ya.