Reebok has now shifted their focus on fitness as a company. Since they no longer outfit the NFL and their presence in the NHL isn’t that recognized, they decided to add a new brand identity.

This works since they have been working in providing workout shoes for training, running and all other fitness activities in their latest releases. It is a simple brand but it is executed well.

I am a Reebok fan and I own several running shoes from them. Their produce is good and I enjoy it. I would like to see what their designs are now going forward. They may not be as big in the sports world now, but the average Joe can still use their products for their own personal fitness. And that’s fine with me.