Adidas can’t even get their Yao Ming throwback correct

His name is Yao Ming. Yao is his surname. He has worn YAO on his jersey throughout his entire NBA career.

But somehow, someway, Adidas missed that. Either they did not do any research, have any common sense or have no idea how names work outside of America.




Reebok’s brand had to change after what they’ve been through

As noted over the weekend, Reebok has undergone a new logo and a new direction. They’re focusing their efforts on the cross-fit part of athletics and it’s a good move since that is where they can truly excel.

But their change wasn’t a surprise. In fact, we saw it coming from some time now.

Continue reading