The 50th Super Bowl will not use Roman numerals. Instead, for this Super Bowl only, the logo will feature Arabic numbers. It was determined that the stand alone “L” for 50 didn’t look good.

We still have the boring generic template of the Lombardi trophy in the logo. But with 50 in gold, it at least deviates from the boring all-silver look that has been used for the past several seasons.

What I really like about this, at least, is that ‘s still simple. And quite frankly, anything would have been a better option than what you see on the right. It would have looked just too plain.

The following year, the Roman numerals will return. I like Roman numerals as is so I am glad this is just a one-time change.

But what do we address this Super Bowl as? Is it #SuperBowlL or #SuperBowl50? I must know the proper hashtag!

Fittingly, the 49ers are hosting this Super Bowl so the gold works out nicely in their favor in terms of aesthetics. And who knows, maybe they might even be playing this game.

Check out the host committee logo, too. It features the San Francisco skyline in fog. Very nice.

Here’s the regional Super Bowl 50 logo with SF landmarks engulfed in fog http://t.co/boJN1VCfCS—
darren rovell (@darrenrovell) June 04, 2014