Under Armour releases country-themed Superman shirts for World Cup

What a great idea. Even though Superman grew up in America and lived there, fighting for the American dream, he means a lot to people all over the world. Naturally with Under Armour’s right to Superman and their desire to grow during the World Cup, this happened.

These Superman shirts feature the design of the flags of some of the countries participating in the World Cup. Those countries include: USA, Canada, Italy, Germany, Ireland, England, South Korea, Mexico, Chile and Holland.

Surprisingly, the host country Brazil is not shown.

What do you think? Is it a good look and a smart merchandising and marketing opportunity?

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s