What a great idea. Even though Superman grew up in America and lived there, fighting for the American dream, he means a lot to people all over the world. Naturally with Under Armour’s right to Superman and their desire to grow during the World Cup, this happened.
These Superman shirts feature the design of the flags of some of the countries participating in the World Cup. Those countries include: USA, Canada, Italy, Germany, Ireland, England, South Korea, Mexico, Chile and Holland.
Surprisingly, the host country Brazil is not shown.
What do you think? Is it a good look and a smart merchandising and marketing opportunity?