On Twitter, the San Francisco Giants brand themselves as #SFGiants. That’s their twitter hashtag. It’s short and effective. Good.
But when sharing some information about Tim Lincecum’s no-hitter, they had to find a way to put that hashtag in. Unfortunately, their tweet ended up giving the wrong information.
As you can see, both Christy Mathewson and Tim Lincecum hold multiple no-hitters in Giants franchise history. But the tweet reads as if Mathewson wore a San Francisco Giants uniform when he threw his no-nos. That’s not true. Mathewson spent his days with the Giants while the team was in New York. He retired way before the Giants moved west.
Branding your image is one thing. But when it becomes a habit, stuff like this happens.