The Oakland Athletics were scheduled to give away 10,000 Yoenis Cespedes shirts this weekend. But today’s trade of Cespedes now has the team wondering what they should do with the shirts.
It’s a tough situation for a marketing standpoint because there are fans who bought tickets so they can get the shirt. But the shirt is now irrelevant. Should they go the route of the giving it away as scheduled like the Indians did several years ago?
Or do the Athletics just scratch the promotion and try to find some kind of resolution? It’s unlikely they can come up with 10,000 replacement shirts in time, so they must find something else to do.
When times were good with Yoenis Cespedes.
This was a huge move that woke me up. In fact, the text woke me up telling me to check Twitter.
Yoenis Cespedes gets traded to the Red Sox for Jon Lester and Jonny Gomes. WOW. The A’s rotation is stacked now. Pitching is their key to the small window of hope for the World Series title.
Lester is a free agent as season’s end, but this rental is a huge move. Getting Jonny Gomes back is also a really nice addition.
But losing Cespedes is a tough one to swallow since I am a huge fan of his. But this move is like the Billy Beane of old. Cespedes was going to be entering his final year of his contract next season. He wanted to stay, but the market probably said he wouldn’t stay. The idea was to do what Beane would do in the past and trade a star before he cost too much. This was it. But instead of prospects, Beane knows he needs stars now. This was that.