It’s a tough situation for a marketing standpoint because there are fans who bought tickets so they can get the shirt. But the shirt is now irrelevant. Should they go the route of the giving it away as scheduled like the Indians did several years ago?
Or do the Athletics just scratch the promotion and try to find some kind of resolution? It’s unlikely they can come up with 10,000 replacement shirts in time, so they must find something else to do.
I would want one of the shirts anyway, although I understand why the team would not go ahead with the promotion. After all, what would they do with all those shirts anyway?
Well, if anything, these shirts could have some value on the open market. Just take a look at the “Tulowizki” shirts.