NFL’s deal with Bose is giving Beats By Dre free publicity

With the NFL sealing a deal with Bose this year, it makes sense for the¬†two companies to try to get their deal out in the forefront. In doing so, the NFL is fining any player that is seen with headphones that aren’t Bose during interviews with cameras present. In fact, the fine can be up to $10,000.

It’s a ridiculous fine but if Bose and the NFL want to help their own branding and marketing, such moves make sense. But does Bose end up getting positive PR out of this?

Many of the NFL players have already been wearing headphones by Beats By Dre. In fact, a handful of them have deals with them. So it’s a tough situation for those players. They can either wear their headphones and take the $10,000 fine. Or they can either not wear them. Or they can do what Colin Kaepernick did and put tape over the logo.

Continue reading

Advertisements