The Browns are getting a new uniform this year and today they unveiled their new helmet and and alternate logo. I was hoping for big changes. Instead, the changes are minimal.
Let’s first look at the helmet. The Browns are adding a brighter shade of orange to their identity, which means their logoless helmet will remain logoless, just with a different shade of orange. And instead of a gray facemask, it is now brown. The brown facemask is a first in the NFL I believe and it adds some identity to the helmet. I actually like this change. I was hoping for a logo on the helmet but that wouldn’t work for me. The Browns will always be a team without a logo for me and they stuck with it.
Here is a word from the team:
Our updated helmet logo is reflective of today’s modern Cleveland – the design honors the past while evolving into the future. The iconic brown and white stripes stand tall over the orange helmet – a new orange color that matches the passion of the Dawg Pound. The new brown facemask represents the strength and toughness of Cleveland.
The Dawg Pound has a new logo as well. Their old logo was really nice and I thought it fit well. But this new one looks like an animated cartoon character we see at Disneyland. I don’t get the intimidation or fear in this logo. In fact, it kind of looks harmless. Not a great look for a dog in the NFL I think.
2015 marks the 30th anniversary of the Dawg Pound – bestowing a unique opportunity to modernize the symbolism of the Dawg Pound through an evolved logo. The Dawg Pound represents one of the most iconic fan bases in all of sports. The Dawg Pound is a unifying identity of all Cleveland Browns faithful. It’s tough and exemplifies the “Play Like A Brown” attitude. With one passionate voice – the DAWG POUND BARKS TOGETHER.
The Browns are using a sans serif font going forward. I think the attempt to go very simple really got to them there. But then again, they used to use sans serif before they moved to Baltimore. This new look is very simple and depending on what the uniforms will look like (unveiled April 14), it could work in their favor. But still, these changes are so minimal today that I feel their new uniform might also be very minimal. And that might not be a bad thing at all.