The NBA’s #NochesEneBeA is still a poorly executed idea

Remember when I was unhappy with how the NBA’s attempt at promoting their Latin Nights with poorly-worded uniforms? I just got an email from them with the above graphic.

I just can’t get over the idea that adding “El” or “Los” to a team name makes it Latin. At least, that’s the idea this whole promotion gives me. I get they are trying to do a promotion (and most importantly, sell merchandise) but some actual accuracy would be nice. I still don’t get how “Los Suns” can’t just be “Sols” or “Los Bulls” can’t be “Toros” instead?

As I’m watching the Suns and Heat wear their uniforms, I just can’t help but shake my head.

But I suppose the NBA will never get it. I’m just glad they didn’t screw up the Chinese New Year uniforms.

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