Is this the new Browns jersey?

These photos, courtesy of BottleGate, were taken at a Columbus store before being removed from the racks.

All the previous leaks of the jersey match this jersey. If these are the new Browns jerseys, there are a few questions I have to ask.

1- Is this the primary jersey, meaning Brown is an alt or not even a jersey?

2- Why is the city name so big on the jersey?

3- Why is the “drop shadow” actually being lifted as if the light was coming from the bottom right?

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