In a big event for their fans, the Cleveland Browns have officially unveiled new uniforms for the upcoming season. We already knew about the logo and helmet design changes, but now we have the rest of the package.
The first thing that stands out to me is that the numbers have a very unique drop shadow. To enhance the 3D look, the drop shadow comes from an angle that isn’t common around sports. Normally the “light” comes from the northwest, but it comes from the opposite direction. It’s a very interesting look and one that I am actually not too big on. I always viewed the Browns as a team with a simple look and I think this one is a little too fancy for my taste.
And another new element is the city name on the front. We have seen teams put the team wordmark on the front above the numbers, but I think a city name is a first. And I know for a fact that this is the largest I have ever seen in the pros. It reminds me a college football uniform approach but I feel it’s pretty amateur for a professional team. It might not even be that bad once I get used to it. But for now, I don’t like it.