Why the timing of the new 49ers black alternate uniform seems to be perfect

On Thursday, I took some time to digest the new 49ers black alternate uniform. After about 24 hours since it first surfaced, I have determined that this was the perfect time for these uniforms to exist.

Here are my personal thoughts.

Let me preface that the 49ers didn’t need an alternate uniform. In fact, if they wanted to introduce a new set for the upcoming season, they should have brought back a throwback. Those 1994 throwbacks are very popular and would have been a much better choice.

But due to the limitations of creativity for alternate uniforms in the NFL, the 49ers had little to no choice but to go with black. (Take a look at the alternate uniforms in MLB, NBA and NHL. All of them break away from the same template of the team’s standard design. In the NFL, all templates remain the same.)

But the question simply remains: Why?

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