The San Jose Sharks announced that they will be using these new secondary logos for the upcoming campaign. They confirmed that these will not be used on uniforms but for various marketing and merchandising opportunities.

I don’t even know what the point is other than for money. I hope it doesn’t mean that somewhere down the line this might become the primary or the team may be emphasizing more white and less orange.

Overall, the logos are fine but it feels disconnected to the current team’s identity. But as long as it doesn’t make its way to the uniforms, I am OK with it. I guess…