Wait, what? A urinal video game at a ballpark?

So this was brought to my attention this morning. The Triple-A Lehigh Valley IronPigs are going to install a urinal video game. I was confused as to what that was, so the above video helped me understand a little.

Minor League teams have always done weird, interesting things to get the attention of their fans. I like that about them. But this? Does peeing have to be an adventure?

Apparently so. Attracting the kids or the adults for that matter with this is very strange and I am sure the team could spend the money wisely on other things. But then again, it looks fun. Probably this encourages people to stay hydrated, which is always a good thing.