Remember when we first saw a #hashtag end zone? Apparently now that will no longer be allowed.

As the above article tells us, it’s going to be very restrictive in what can and can’t be shown. Despite Twitter’s ever-growing popularity, the NCAA wants to maintain a certain image and it appears that having Twitter run over the place isn’t to their liking.

Of course, a team’s official logo is much better than having a #hashtag in the end zone. It’s more official and it’s about brand recognizability. In that sense, it makes sense. But in this time of age, how much longer can NCAA avoid it before it bites them back?

The #hashtag is a recruiting tool and a way to appeal to this generation of fans. It will be back. We’ve adapted to it. NCAA can’t avoid it. Twitter is too powerful right now and I don’t see it stopping.