The AJC has gotten their hands on the new Hawks uniforms and they are exactly what was expected after some guessing from their Christmas uniforms.
I’m going to look at each of these jerseys individually and tell you what I like and don’t like about them.
We’ve seen the leaks and we’ve known about Pac-man for some time, but this is just kind of a meh of a reveal.
They have a roundel, which isn’t all that exciting or original. The secondary logo is like a mix of Aerosmith, Atlanta Flames and it doesn’t seem that inspiring at all.
I won’t make a big deal out of this until the uniforms are unveiled. If the uniforms are decent, then I can accept these logos. But if the uniform looks terrible, then this hurts these new logos a lot.
Photo by Scott Cunningham/NBAE via Getty Images
The Atlanta Hawks unveiled a new statue of Dominique Wilkins outside their arena to honor the legend. In addition to that, the team wore these gorgeous throwbacks for their game against the Cavaliers.
There is a great excitement about the uniforms. It takes them back to a fun era of Hawks basketball and it is a unique non-cookie cutter design that captured the identity of the times. I personally was really excited to see these throwbacks and the Hawks Twitter account decided to share that sentiment.
For those unfamiliar, the slang term “on fleek” means on point. It’s a term that is gaining traction but still isn’t that commonly used yet today. It’s one of those slang terms that is rarely heard in conversation and I think only should be reserved for minimal use online. But the Hawks used it and their Twitter followers did not respond in kind.
This is going to be fun.
The two best teams in the NBA finally meet this season.
This is going to be a good game. The two teams have been dominating the association for the entire year and I am very interested in this game because I haven’t seen enough of the Hawks. I don’t know what to expect because I don’t see the Hawks enough and even though I know who they have on the team and how talented they are, they still are somewhat of a mystery team to me.
I don’t know if it’s because if they are a team from a weak conference or what. But tonight we will have a great matchup that might be a preview of the Finals. Let’s see what goes down.
One of the biggest trends now in sports are the big projections they have on the court or ice for player introductions. This started not too long ago and it was a really cool idea at firs. There has been a lot of potential creative ideas that have come from this and as the months have come along, I have found myself in awe of the great visuals that have been produced on the floor.
Take a look at the Hawks video above. It’s not overbearing but the visual is phenomenal. It really transforms the floor into some kind of 3D adventure. Included are the sights and sounds of the city and the arena. The Hawks came up with a great way to incorporate the player introduction video from the scoreboard screen into a visually interactive projection on the floor.
What makes these so great for me is that there is no bad seat in the house to see this. It’s so big and so detailed that it’s a great way to pump up the fans before a game.
Last night Hawks unveiled their new secondary logo. It is an updated version of their previous Pac-Man logo.
I actually think that the logo is so iconic that a return of it was a really smart move. Even though their secondary logo was actually pretty nice, getting this nostalgic feeling is nice.
Was this necessary? Absolutely not. But will fans buy the merchandise? Yes they will.
The new logo is a little “meaner” looking but I suppose that’s how logos have to be these days. I wonder if this is a sign of a rebranding in the new future.
Classic 1990s throwbacks.
The other night, we saw the Suns wear their gorgeous black eclipse uniforms and it brought me back to when basketball was so big for me. Tonight, the Bucks will wear their green uniforms. This nostalgia run has got me excited.
As you can see from the above photo, these teams will wear these throwbacks in the upcoming games and I could not be more excited.
Despite the logistical design flaws of big letters, gradients and pointless dropshadows, this was a time in basketball when I really fell in love with the league. Seeing these on the floor one last time is really a great high five for the league.