You know what I did last night? I stayed up on YouTube and watched the Warriors’ comeback win on YouTube. Over and over again, I watched every single highlight video of the game.
I watched Stephen Curry’s miraculous three-pointer over and over again.
I sat in awe and just could not believe that the 20-point comeback happened. That the Pelicans would freeze up late and the Warriors were able to claw their way back in. I was in amazement seeing a team that was tested and they delivered. I saw the future MVP blossom. A saw a team with high expectations meet those expectations.
The New Orleans Pelicans officially arrived Thursday with the unveiling of their new uniform set. After looking at it, I immediately felt tired and uninspired by it. The entire set to me was dull and really not that creative. CHECK OUT THE PHOTO GALLERY OF THE UNIFORM UNVEIL The wordmark is simple, along with the numbers (although I wish the home uniform had the team name). The collar is only one-tone and the sleeve pits are the same as the jersey. Seriously, is this exciting?
Primary: The colors work well and the addition of the Fleur-de-lis into it is a perfect add to the city. The font used fits well, like one of those big boats that go up the river and signs along the French quarters. I don’t know about an angry looking pelican, but the bill works out well going into the basketball. I don’t know if the basketball is necessary but overall, this is a good logo. It’s not great, but for a rebrand, this works.
(The bird and ball also stand as a logo itself, making it five total in the new identity.)
Secondary with NOLA: Glad they continued with the Fleur-de-lis and using the city’s nickname of NOLA. And once again, the addition of a basketball. Simple and could go very well on the shorts or potentially as a back logo above the nameplate.
Secondary with Crescent City: This is the first time any New Orleans sports team promoted that nickname with their identity. You can see the crescent moon in the ball. I actually think this logo is very unnecessary. A third alternate logo doesn’t need to happen.
Secondary with pelican: This might be their best alternate. The Fleur-de-lis with the pelican works together so well. It actually looks like the pelican is a monk with his hood on. But regardless, it takes the team mascot and a city identity into one. I can dig this.
This logo is surfacing on the Internet from RealGM.com.
There is no word on whether or not this is the real logo for the New Orleans Pelicans. But it’s an interesting logo. I could be a secondary logo to their primary, but the look of it is pretty simple and it does feature the elements that the Bensons are looking for.
Overall, it’s a nice looking logo and if it is the real deal, I can live with it. If it’s just a concept, I think it’s a nice one. I would prefer a logo that made the pelican look more fierce, but I think a simple logo like this can go a long way.
But I doubt this is real just because it looks like a logo that’s slapped on a random cap. And it’s not even centered. But hey, we have about a year to wonder what could be and what ifs about this rebranding of the Hornets.