This is big news.
Since 95.7 The Game’s inception, they have always been trying to one-up KNBR. From mocking ads to recruiting former KNBR talent, it always seemed like a battle they never won. The Game has the A’s, but KNBR has the more popular baseball team on their station. The Game has the Raiders, but KNBR employs the more popular football team. And for years, the Warriors also called KNBR home.
I suppose that with the Warriors’ rise in popularity in recent years, they wanted a radio station that was clear on the FM dial. But after a while, it just seemed like a new change might be something worth trying.