This is a huge deal. Majestic and Nike have had exclusive rights to the MLB uniform. But according to the Sports Business Journal, that ends in 2020 when Under Armour takes over. All uniforms will be made by UA and we could expect some changes to some uniforms. Additionally, Fanatics will also be the merchandise retail seller. They already have a deal in place with MLB Shop but I guess this gives them more autonomy in that case and more influence.
Majestic has had the rights to MLB since 2005 and for the most part, they have done pretty well. But Majestic only focuses on MLB as a major business partner and this will hurt their influence in the rest of the sports world. Even though Majestic introduced us to the Flex Base material, they haven’t done anything huge or revolutionary in that time. They didn’t need to but because of that, it might mean the MLB was more willing to try another provider for a chance of something creative or new.
This is going to be a big change but most teams are unlikely to follow suit with a complete identity overhaul. Some teams that have not been around that long, like the Diamondbacks and their uniform change, might decide to give UA a chance. UA has already made its mark in the college scene and notable players like Buster Posey and Clayton Kershaw wear the brand. It’s a shift that we expected and now we have an idea when the full overhaul is coming.
I was only 10 when the 1996 season rolled around. The 49ers adopted this completely new uniform design for the season. They changed the facemask from gray to red, introduced a new logo with a darker red, implemented a dropshadow number font, brought in white pants and a moved the TV numbers to the shoulders.
But what I couldn’t really figure out was the number font. Based on photos, I always assumed the 49ers kept this new number font for one season. The following tweet got me wondering. Notice how thick the number is on Steve Young’s jersey.
After leaks from NBA 2K17 surfaced on the new Warriors’ alternate uniforms for this season, the team has confirmed that they are wearing these new uniforms for six games. As you can see by the above tweet, which includes those dates, the new uniforms are essentially using the current template with the Run TMC era wordmark for the jersey. The numbers are plain white in their current Copperplate Gothic font. These are dubbed the “Crossover” uniforms. The official unveiling will be Monday.
The reason for the existence of these uniforms make no sense. The entire look lacks gold in the name and number and this serves no purpose if they are blending in two eras into one uniform. It is an awful attempt at more merchandise sales. It just doesn’t look or feel right. Throw this in the garbage, please.
Take a look at that tweet. I dismissed it when it was announced and thought that it was a pretty decent looking uniform. I don’t like the sleeves, but the piping to match the Lorraine Motel railing, the colors to match the door and the wreath for Martin Luther King Jr.’s death seemed like pretty clever ways to incorporate elements of the place of his death.
(Wait, the 50th anniversary would be 2018. Grizzlies can’t do math.)
But then I started thinking about it more. Why would they make a uniform, let alone profit from merchandise sales, solely based on the place where MLK was murdered? If you want to commemorate MLK, why do it at the place he died? Wouldn’t his hometown of Atlanta be a better fit? And is it necessary to do a full uniform like this?
It is here! The Color Rush uniforms are unveiled. Some teams will not be wearing their designated Color Rush uniforms because of a color clash. Well that’s good planning, isn’t it? Here are some quick thoughts and notes.
Nothing new for Buffalo, that’s fine. The Jets will be playing the Bills so in reality, these green uniforms won’t return. With last year color blindness fiasco, this is the wise call.
The Patriots one looks real nice. It’s the template of their Pat the Patriot design but with their modern colors and number font. I like it. And the Dolphins’ current set lacked orange. This new set is all orange and I don’t mind it at all.
The consensus for the most part has been positive for this alternate uniform. I am not on board with it. I like how they are honoring the military and I am fine with that. My problem is the imbalance of red and blue. I feel like this uniform should be blue dominant yet there is too much red. The red collar trim could be thinner. I also do not like that the wordmark and the number font look completely different.
It’s a nice effort but it doesn’t work for me. It looks like it’s trying to hard. You can make red, white and blue work well if you focus one color as the primary lead color.
We all know that Nike will be taking over the NBA’s uniform and merchandising after this season. Nike isn’t new to the NBA. They used to have a deal with them and they have been all over the college basketball scene.
But the other week I saw that they are adopting a basketball-cut style jersey for the NFL. A little weird but it makes sense. After all, with Nike going to the NBA, let’s see how they transition back to the pros. They have some experience in it but venturing out into this was a very smart move. It’s a little odd and I doubt many fans would get a basketball jersey for the NFL. But this helps Nike.
They can get a glimpse of the market, test out if they want to use new templates or fabrics. Or in the end, it’s just Nike taking this chance to once again show that they are back on top in the NBA.
Either way, it’s a very interesting way for Nike to seek out a small market of basketball jerseys in the NFL. They might learn something new from this and use it for their NBA contract.