Diamondbacks complete the failure of their uniform branding

Remember when the Diamondbacks unveiled their new uniforms last offseason? We all hated it.

Then this offseason they announced changes to it because some of the design elements just didn’t work?

Well they no longer can salvage anything that can be salvageable. Two caps that were supposed to be part of the repackaged look have now been eliminated.

The gradient cap becomes the new primary. And based on this photo, the sold black cap and the solid red cap are no longer out of the rotation. Yes, seven caps was already a lot but the team removing these two caps means that the attempt at branding has reached its final failure.

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The NBA All-Star Game uniforms are garbage

The NBA unveiled their All-Star Game uniforms yesterday and it’s awful. Now, I know that the game was moved from Charlotte to New Orleans so maybe they had to come up with new uniforms for the game. Still, a slate gray vs a light gray uniform set? Come on!

I don’t like that these look like rec league uniforms. They don’t  say EAST or WEST on either of them. They’re very generic. Adidas, for their final All-Star Game, has come out with a dud. Appropriate.

We still have the KIA logo and the Adidas logo. But no sleeves this time so good for them!

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Tennessee Titans getting new uniforms for 2018

Tennessee Titans controlling owner Amy Adams Strunk speculated uniform changes for the Titans in the past on today she confirmed that those changes are coming in 2018. Adams assured that the Titans will not change their colors or their logos, meaning that the new uniforms will have minor updates.

With that in mind, minor updates must mean that the helmet shells will likely remain white. But red facemasks wouldn’t be a bad idea. The shoulder yokes could be removed and the number fonts could change. But other than that, I don’t speculate anything too much based on that. Their current set is distinct and has stood up pretty well for nearly 20 years.

This could mean that the Columbia light blue might be the primary home colors. But they might stick with navy. There’s a lot up in the air but with the limitations set for this new uniform, I expect this to potentially be a great move. Let’s see what happens next.

Indians’ new idea of getting rid of Chief Wahoo caps is a horrible compromise

I get it. The Indians want to slowly separate their identity with Chief Wahoo. That logo was seen on the caps of the Indians for essentially their entire postseason run instead of an appearance of the block C cap.

But now the news has surfaced that the cap logo will not be seen as much.

Paul Hoynes of Cleveland.com spoke to the team’s clubhouse manager.

Clubhouse manager Tony Amato said the Indians won’t have an alternative jersey until 2018 after retiring the cream jerseys last season. They will, however, retain the red caps from the cream uniforms and wear them with their blue tops at home in 2017.

So with this news, this is what we are expecting next season.

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The new NHL team is called the Vegas Golden Knights and I think it’s OK

Well, first of all, the video package they had couldn’t play during the reveal so that was a bummer since this is Las Vegas and putting on a good show is what the city is known for. The above is the video.

But anyway, it’s here!

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Diamondbacks are making the uniform changes we all wanted

What a relief! The Diamondbacks heard the complaints and are making some changes.

The number fonts on the front and the name on the back is much more legible now.

The pants stripes are actually at full length now. Additionally, the gradients on the pants are gone.

It’s a lot cleaner and it is not as horrible. It’s funny that they saw the computer design and thought it was good and a month into the season realized it was not god. I am glad they listened to the complaints.

What was an awful design has now been cleaned up to be a less awful design. Good job!

Report: Under Armour, Fanatics taking over MLB in 2020

This is a huge deal. Majestic and Nike have had exclusive rights to the MLB uniform. But according to the Sports Business Journal, that ends in 2020 when Under Armour takes over. All uniforms will be made by UA and we could expect some changes to some uniforms. Additionally, Fanatics will also be the merchandise retail seller. They already have a deal in place with MLB Shop but I guess this gives them more autonomy in that case and more influence.

Majestic has had the rights to MLB since 2005 and for the most part, they have done pretty well. But Majestic only focuses on MLB as a major business partner and this will hurt their influence in the rest of the sports world. Even though Majestic introduced us to the Flex Base material, they haven’t done anything huge or revolutionary in that time. They didn’t need to but because of that, it might mean the MLB was more willing to try another provider for a chance of something creative or new.

This is going to be a big change but most teams are unlikely to follow suit with a complete identity overhaul. Some teams that have not been around that long, like the Diamondbacks and their uniform change, might decide to give UA a chance. UA has already made its mark in the college scene and notable players like Buster Posey and Clayton Kershaw wear the brand. It’s a shift that we expected and now we have an idea when the full overhaul is coming.