We all know that Nike will be taking over the NBA’s uniform and merchandising after this season. Nike isn’t new to the NBA. They used to have a deal with them and they have been all over the college basketball scene.
But the other week I saw that they are adopting a basketball-cut style jersey for the NFL. A little weird but it makes sense. After all, with Nike going to the NBA, let’s see how they transition back to the pros. They have some experience in it but venturing out into this was a very smart move. It’s a little odd and I doubt many fans would get a basketball jersey for the NFL. But this helps Nike.
They can get a glimpse of the market, test out if they want to use new templates or fabrics. Or in the end, it’s just Nike taking this chance to once again show that they are back on top in the NBA.
Either way, it’s a very interesting way for Nike to seek out a small market of basketball jerseys in the NFL. They might learn something new from this and use it for their NBA contract.
The San Jose Sharks announced that they will be using these new secondary logos for the upcoming campaign. They confirmed that these will not be used on uniforms but for various marketing and merchandising opportunities.
I don’t even know what the point is other than for money. I hope it doesn’t mean that somewhere down the line this might become the primary or the team may be emphasizing more white and less orange.
Overall, the logos are fine but it feels disconnected to the current team’s identity. But as long as it doesn’t make its way to the uniforms, I am OK with it. I guess…
New Era revealed the sideline caps for this upcoming NFL season. The overall design scheme is simple. It’s the main logo along with a larger logo in the background blending into the crown the cap. From a distance, it is hardly noticeable and looks very similar to the caps the players and coaches had been wearing since Nike took over in 2012.
However, if you look at the caps that the teams will be wearing, it will show you what throwbacks you should expect from several teams this year.
There are some old throwbacks that were expected to be worn this year.
Every now and then new logos are welcomed and the WWE is entering a new era, so new logos for the brand split makes sense.
But holy moly, does that RAW logo look bad. And you know why it looks bad. That “W” is basically the letter “M” upside down. Why? I don’t get it.
Smackdown isn’t great either. They’re calling it “Smackdown Live” going forward and I always viewed it as a blue-dominated logo. Yet looking at the logo, there is more white and gray than blue. Not that good.
But it’s minor and hoping that maybe in time I will get used to it. Well, not that RAW logo. That one still stinks.
Since the San Diego Padres were hosting the All-Star Game, the team announced before the season they would wear special home jerseys and caps to commemorate the special event. It was something new and no other team had done it before. But it was nice sine it introduced yellow into the color scheme.
There were rumors that this was a transitional jersey as the Padres were planning to go with the color scheme full-time next season.
Still, it was a bold move to have a jersey specific to the midsummer classic. And for the most part, the jersey and cap didn’t look too bad.
We had seen the Kings logos rebrand and I thought it was OK. Now we get to see their uniforms and they still remain OK.
I don’t understand the point of two purple uniforms that look very similar. I don’t even understand the font or the over heavy balance of gray/silver to their identity. But it’s here and I just think it is more of a lateral rebrand of their identity. It’s OK.
However, the black alternates should be celebrated. If you look closely at the design, it’s supposed to mimic the city flag. OK, I can roll with that. I love the lion at the collar and the white text over black is simple with the purple trim.
Chris Creamer has a great post about the new Florida Panthers’ look. I don’t have much to say but after checking his update and looking at what the Panthers have unveiled, here are some quick thoughts.
- Fine, I get it. You want to the honor the military. You’re copying the same idea as the Jaguars with your crest logo. But in place of that jumping Panther? What a shame. I know that jumping Panther is on the helmet now, but that logo is superior to this.
- I think it’s OK to copy the stripe across the chest that is similar to the Habs. In fact, that it looks good all things considered. But I just feel it’s unnecessary.
- The addition of gold and the removal of their dark yellow is a downgrade for me. I like the a lot more and it fits well with the Sunshine State.
- The sleeve patch I can do without. But it’s different than the traditional designs so I can roll with it. And having it different for captains will be interesting.
- I like the laces. Still, there are way too many teams with laces but I like this modernized version.
Overall it’s a decent look but I am not jumping and celebrating it. It still feels a little plain to me and so traditional like. I guess with a previous look of a jumping panther I was hoping something would be “in-your-face” with this new look. But I don’t feel it.