We all know that Nike will be taking over the NBA’s uniform and merchandising after this season. Nike isn’t new to the NBA. They used to have a deal with them and they have been all over the college basketball scene.
But the other week I saw that they are adopting a basketball-cut style jersey for the NFL. A little weird but it makes sense. After all, with Nike going to the NBA, let’s see how they transition back to the pros. They have some experience in it but venturing out into this was a very smart move. It’s a little odd and I doubt many fans would get a basketball jersey for the NFL. But this helps Nike.
They can get a glimpse of the market, test out if they want to use new templates or fabrics. Or in the end, it’s just Nike taking this chance to once again show that they are back on top in the NBA.
Either way, it’s a very interesting way for Nike to seek out a small market of basketball jerseys in the NFL. They might learn something new from this and use it for their NBA contract.
New Era revealed the sideline caps for this upcoming NFL season. The overall design scheme is simple. It’s the main logo along with a larger logo in the background blending into the crown the cap. From a distance, it is hardly noticeable and looks very similar to the caps the players and coaches had been wearing since Nike took over in 2012.
However, if you look at the caps that the teams will be wearing, it will show you what throwbacks you should expect from several teams this year.
There are some old throwbacks that were expected to be worn this year.
With Stance being the official sock of the NBA, there has been a lot of buzz about the success of this partnership. Now Major League Baseball is joining in on the fun. Keep your eyes open during the All-Star Game.
Stance has become the official sock of Major League Baseball. That means, starting with the 2016 All-Star Game, every time you see a pair of socks on an MLB player, it will be a pair of Stance’s new high-quality Fusion Baseball line. The players take care of the game, and we take care of the players. And the fans, too.
Stance has already made its appearance in the regular season this year. I don’t think this was a marketing attempt by Stance, but Khris Davis of the Athletics has been wearing Stance socks already this year.
We all knew that ad patches will be placed on jerseys throughout the NBA starting with the 2017-18 season. The Philadelphia 76ers decided to reveal that they have a deal with StubHub. And to celebrate that, they got those jerseys and placed them on statues of America’s Founding Fathers.
The Sixers have taken off any evidence of them doing this and Uni-Watch was on point with it.
And how are fans reacting? Not favorably, as expected.
It would make sense if a player would get some compensation for someone selling his game-worn jersey. John Axford revealed that MLB does not do that. Instead the league takes the jersey and auctions it off without the player getting a single dime.
You can say that the player makes a ton of money so this really isn’t a big loss of money. That is true. But the principal is still faulty. The player should deserve some portion of the money at least. Well, that’s how it should work in other professions. The jersey may be team-issued but what the player does with the jersey is what gives it that extra value.
Well, that’s how it is and I don’t think it will change.
EDIT: 4/22/15 – They are all officially out. CLICK HERE
This is pretty exciting for me. Lids and Mitchell & Ness have partnered up to sell these NBA caps. The design, as you see, is solely based on the design of the shorts of the uniform. This is pretty cool as it incorporates a unique element for each team and it’s not some cookie-cutter design.
Some of these take us back to when a certain design on the shorts was so unique. Look at the Raptors or Rockets design in the above image. It’s very distinct and I like it. It reminds me of what Reebok did some years back for the NFL.
So what’s my only problem? They’re snapbacks. I don’t like snapbacks. I wanted fitted caps. Well, let’s see if I can convince myself to get past that and possibly pick up one of these caps.
The Cavaliers are wearing new blue uniforms for opening night. Details here.
It actually goes really well with the new court they just unveiled. And the actual uniform isn’t bad. It’s vibrant and it features blue, which the other three uniforms don’t have.
But we all know why they did this. Because LeBron James is back and they want to boost merchandise sales. When James was first with Cleveland, or even in his time with Miami, the team would have a new alternate or a throwback every year. It was all for the money. And this one is no different
When the A’s and Giants met in the World Series, these caps were born.
When the two met again in 1997 for the first ever year of Interleague Play, these caps were dusted off from the closet.
Now New Era and MLB are selling these caps? What a shame!
The American League is in red. The National League is in navy blue.
Unlike years past with a custom logo for the National and American League, it’s just a recolored cap.
I’m not feeling it. Heck, even the Rangers cap doesn’t look different from what they already wear.
What a great idea. Even though Superman grew up in America and lived there, fighting for the American dream, he means a lot to people all over the world. Naturally with Under Armour’s right to Superman and their desire to grow during the World Cup, this happened.
These Superman shirts feature the design of the flags of some of the countries participating in the World Cup. Those countries include: USA, Canada, Italy, Germany, Ireland, England, South Korea, Mexico, Chile and Holland.
Surprisingly, the host country Brazil is not shown.
What do you think? Is it a good look and a smart merchandising and marketing opportunity?