The San Jose Sharks announced that they will be using these new secondary logos for the upcoming campaign. They confirmed that these will not be used on uniforms but for various marketing and merchandising opportunities.
I don’t even know what the point is other than for money. I hope it doesn’t mean that somewhere down the line this might become the primary or the team may be emphasizing more white and less orange.
Overall, the logos are fine but it feels disconnected to the current team’s identity. But as long as it doesn’t make its way to the uniforms, I am OK with it. I guess…
Since the San Diego Padres were hosting the All-Star Game, the team announced before the season they would wear special home jerseys and caps to commemorate the special event. It was something new and no other team had done it before. But it was nice sine it introduced yellow into the color scheme.
There were rumors that this was a transitional jersey as the Padres were planning to go with the color scheme full-time next season.
Still, it was a bold move to have a jersey specific to the midsummer classic. And for the most part, the jersey and cap didn’t look too bad.
We had seen the Kings logos rebrand and I thought it was OK. Now we get to see their uniforms and they still remain OK.
I don’t understand the point of two purple uniforms that look very similar. I don’t even understand the font or the over heavy balance of gray/silver to their identity. But it’s here and I just think it is more of a lateral rebrand of their identity. It’s OK.
However, the black alternates should be celebrated. If you look closely at the design, it’s supposed to mimic the city flag. OK, I can roll with that. I love the lion at the collar and the white text over black is simple with the purple trim.
Chris Creamer has a great post about the new Florida Panthers’ look. I don’t have much to say but after checking his update and looking at what the Panthers have unveiled, here are some quick thoughts.
- Fine, I get it. You want to the honor the military. You’re copying the same idea as the Jaguars with your crest logo. But in place of that jumping Panther? What a shame. I know that jumping Panther is on the helmet now, but that logo is superior to this.
- I think it’s OK to copy the stripe across the chest that is similar to the Habs. In fact, that it looks good all things considered. But I just feel it’s unnecessary.
- The addition of gold and the removal of their dark yellow is a downgrade for me. I like the a lot more and it fits well with the Sunshine State.
- The sleeve patch I can do without. But it’s different than the traditional designs so I can roll with it. And having it different for captains will be interesting.
- I like the laces. Still, there are way too many teams with laces but I like this modernized version.
Overall it’s a decent look but I am not jumping and celebrating it. It still feels a little plain to me and so traditional like. I guess with a previous look of a jumping panther I was hoping something would be “in-your-face” with this new look. But I don’t feel it.
The home and road are fine. In fact, they look pretty nice with the 66-degree angle thing. The alternate isn’t too bad either although I am not digging the font.
Oh but the sleeve Pride soccer-looking set is terrible. I know they want to pay homage to the past but this looks ugly. It doesn’t belong on the court and surely it doesn’t really even look that pleasing. Now maybe if the sleeves were gone I can like it. But they are there so I dislike it a lot. Adidas is falling hard in their final season.
We were informed in a post last week of what the Sacramento Kings’ new logo sets were going to look like. Today, we now know what the colors will be and how it will be used.
Let me say this first. The Kings have had an identity crisis for about 15 years. When they were the purple and black Kings who challenged the Lakers in the early 2000s, that was a neat identity. They tried to roll with it in the following years and had a lot of trouble establishing one whole identity. They were changing wordmarks and primary logos. They kept the same colors, but the whole identity as a mess.
Naturally since they have not established their look, making changes is easy. This is what we have now. The Kings deserve better and in an attempt to stay relevant, they have followed the trend of incorporating an old design to their identity. It’s not great but it’s what happens when a team is struggling to make an impact.
This is some deep-level “get off my lawn” talk from me right now. Major League Baseball wants to commemorate all special events with new uniforms. With that money cash grab attempt (with some proceeds going to charity), we have these new uniforms for this season. Chris Creamer from SportsLogos.net has a great recap of everything.
I’ll give my thoughts on each design individually. I don’t dig the new looks.