Sacramento Kings unveil new uniforms and I love the black alternate

We had seen the Kings logos rebrand and I thought it was OK. Now we get to see their uniforms and they still remain OK.

I don’t understand the point of two purple uniforms that look very similar. I don’t even understand the font or the over heavy balance of gray/silver to their identity. But it’s here and I just think it is more of a lateral rebrand of their identity. It’s OK.

However, the black alternates should be celebrated. If you look closely at the design, it’s supposed to mimic the city flag. OK, I can roll with that. I love the lion at the collar and the white text over black is simple with the purple trim.

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