Here’s a quick briefing as to what is going on. The music is NSFW.
West Coast rapper Kendrick Lamar dropped a very big bomb of a verse in a recently released single with Big Sean. His second verse was brutal in all sense of the word as he called out numerous rappers and essentially called himself the best in the business.
(Don’t understand the lyrics? Here is some help.)
That verse caused Joell Ortiz to respond with his own diss track even though he wasn’t mentioned in Lamar’s second verse.
(Lupe Fiasco, B.O.B. and Cassidy have also issued responses despite not being mentioned in the verse.)
(Didn’t catch all of that. Here are the lyrics broken down.)
The before and after of the Adidas mess.
New York Knicks swingman Iman Shumpert is sponsored by Adidas. Shumpert decided to shave the company’s logo into his head. The NBA did not approve and told him to remove it.
Per league rules, you can’t have any kind of corporate logo during games with the exception of sneakers. Because of that, Shumpert had no choice to get rid of it.
First of all, that’s some kind of brand loyalty to do such a thing. Secondly, why would you do that? Making yourself a walking billboard isn’t all that great. And of course, Adidas isn’t really all that anyway. (And I hope Adidas didn’t pay him to do this.)
A strange situation here but I am glad the NBA made Shumpert get rid of it. It’s just stupid all around.