The NBA was rumored to have a few dates set where players would have their nicknames on their jersey. Via Spike Lee’s Instagram, that rumor has been confirmed as he tweeted Ray Allen’s jersey.
If you don’t get it, go watch “He Got Game.”
I had been loathing this even though this isn’t a new idea for the league. The problem with this is that back in the 1970s, the promotion of the league wasn’t individual based and full of ego. In today’s NBA, you watch not for the team, but for the individual player. It’s a team sport but it hasn’t been promoted as so. This just confirms it.