Charlotte Hornets’ new court design is absolutely gorgeous

My one wish for this court was to somehow incorporate a honeycomb design into the floor. What they did was not only deliver that, but did it in a very tasteful way.

The simplicity of the sideline and baseline is really nice. The key is purple, which really balances the color. The center court logo is the primary, which is a good choice. I wish they used the crown logo instead of the Buzz City logo.

The parquet honeycomb floor is the winner here. It has staying power as a unique element that makes this team instantly recognizable just by their floor. It’s not overkill and yet it really captures the identity of this team.

Continue reading

Charlotte Hornets unveil new uniforms and I like them

Home, road and teal alternate. However, Al Jefferson noted that the teal can be worn at home or on the road. That sounds pretty neat since the uniform color is bright enough for it. 

The Charlotte Hornets officially unveiled their new uniforms today and I think they look great. They aren’t exactly replicas of their old set but taking a twist of history and modernization together, it’s a good combination.

For a full gallery, click here.

For the unveiling video, click here.

The first thing you’ll notice is that the pinstripes are gone. Well, not exactly. They may not be the main feature on the jersey, but each uniform features pinstripes that go down the side. That pays homage to the history of the team. It’s simple and unique.

What I also like about that is the stripes are only on one side. This is another homage to a very 1990s design where uniforms are asymmetrical. Having a major design element ONLY on one side is a classic `90s look and I think this is a great part of this new set.

Continue reading

The new Charlotte Hornets logos are simply amazing

The Charlotte Bobcats will become the Hornets next season. After years of a confused identity, they unveiled new logos and it’s simply beautiful.

What’s great is that they essentially kept their old colors and brought back Hugo the Hornet. Per NBA rules, they couldn’t just bring back their old logos, so they made new ones that had a modern feel to it but still paid homage to their history. With the branding brains behind the Jordan brand, this turned out to be a great logo package for the revived Hornets.

Merchandise with the new logos will go sale next month and the new uniforms are expected to be unveiled some time around the draft.

Continue reading

New Jordan commercial gives us a glimpse of the NBA in 2030

This is the new Jordan commercial that aired a couple days ago. It features two kids from different sides of the world inspired by Carmelo Anthony. Then they grow up and end up becoming rivals in college and in the NBA. Pretty interesting that the commercial features the growth of these two kids all the way to their rookie year in 2030.

Here are some interesting notes that I take from this commercial.

  • :20 – He plays basketball by himself while the rest of his friends watch football.
  • :27 – Since this is a Jordan commercial, you’ll notice that the three schools that this kid is thinking about all happen to be schools that are outfitted by Jordan: Marquette, Georgetown and Cal. The only other team that is outfitted by Jordan is UNC, which is the school Ling goes to. And when is Cal ever a basketball destination for a high prospect high schooler?
  • :35 – The UNC uniforms remain unchanged. Georgetown’s looks the same too. (Although those jersey numbers are against NCAA rules.)
  • :39 – The Mavericks win the lottery in 2029 and by then, David Stern is no longer commissioner.
  • :51 – On April 9, 2031, the Bobcats (which surprisingly don’t change their uniform design over the next 19 years and are actually a good team) win the championship. Plus, when does the NBA Finals end in early April?
  • :57 – Apparently the Olympics uniforms don’t change either and the international rules have changed, allowing both players to wear numbers 32 and 16. Also the Games are held in Cairo.
  • :59 – Goaltending?