The NFL has not officially announced the act for Super Bowl 50. The halftime show is a very important part of the Super Bowl experience and even though we’ve had some hits (Beyonce) and misses (Black Eyed Peas) in recent years, I would like to think that for this 50th Super Bowl, the league would find an artist perfect for the occasion.
There is speculation that Carrie Underwood might be the best option and I don’t mind her at all. But her music isn’t my style. In fact, I think there are better options out there. Here are my choices (in no particular order) of who I would like to see perform at the Super Bowl.
Reebok has made some waves recently and this one is probably the one I like the most. They had stepped away from the four major sports, but then found themselves with the UFC. Now they’ve gotten into a deal with rapper Kendrick Lamar.
This isn’t the first time Reebok has worked a deal with a rapper. They used to have deals with Jay Z and Rick Ross. In fact, the Reebok Classics have always been highly regarded in the hip hop world and this deal with Lamar is a little surprising. Even though he has been seen wearing Nikes most times, he has a nostalgic connection with Reebok.
With the 25th anniversary of the Reebok Ventilator coming up, this was a deal that I hope gets Reebok back into a niche they once had. Lamar is the hottest rapper still out there and I look forward to seeing what they have in store.
Here’s a quick briefing as to what is going on. The music is NSFW.
West Coast rapper Kendrick Lamar dropped a very big bomb of a verse in a recently released single with Big Sean. His second verse was brutal in all sense of the word as he called out numerous rappers and essentially called himself the best in the business.
(Don’t understand the lyrics? Here is some help.)
That verse caused Joell Ortiz to respond with his own diss track even though he wasn’t mentioned in Lamar’s second verse.
(Lupe Fiasco, B.O.B. and Cassidy have also issued responses despite not being mentioned in the verse.)
(Didn’t catch all of that. Here are the lyrics broken down.)